Data Planning Director

VML; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Job summary

VML, part of WPP, seeks a Data Planning Director to lead integrated data and analytics work across measurement, reporting, predictive modelling, data strategy, and AI solutions.

You will connect clients with VML and WPP teams to deliver data-driven marketing, martech, and operations transformations, while driving thought leadership and client success in a hybrid work environment.

Qualifications

• Extensive experience leading data and analytics in a consulting/agency setting.
• Proven ability to influence at senior client levels including C-suite.
• Strong presentation and active listening skills.
• Ability to unify diverse teams behind a common brief and goal.

Responsibilities

• Direct a team of data, technology and business consultants, analysts and engineers, overseeing client briefs and workload.
• Develop proposals and methodologies for Data Planning; journey design, targeting personalisation, test and learn.
• Lead Analytics & AI projects including segmentation, measurement and reporting.
• Partner with clients to diagnose challenges and drive data-led growth.

Skills

Data leadership

Analytics & AI

Marketing technologies

Client relationship mgmt

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who We’re Looking For

VML is seeking a Data Planning Director to be a trusted partner to our clients, navigating their business, understanding their challenges and connecting across VML, as well as WPP at large, to ensure we are setup to deliver success with world-class services and solutions.

This role is part of an integrated Data & Analytics team across measurement & reporting, predictive modelling, data strategy solutions, covering media, CX, CRM and more. The focus is to act as the glue between clients, WPP teams on all things data. As such, you will need to organise, motivate and inspire to connect all (data and non-data) disciplines in delivering success for our clients. Gravitas and strong collaboration are essential.

What You’ll Be Doing

Team direction and oversight

• Direct a team of data, technology and business consultants, analysts and engineers, overseeing client briefs and managing team workload.
• Direct and motivate the team to help them achieve their goals and deliver brilliant work for VML’s clients.

Data & Analytics leadership

• Act as strategic partner and advisor, helping clients to leverage the power of data, martech, analytics and AI to achieve their goals and drive effectiveness and efficiency.
• Develop proposals and methodologies for
• Data Planning; encompassing data-driven journey design, targeting personalisation, test and learn
• Analytics & Data Science solutions; encompassing customer analytics (e.g. customer segmentation, predictive modelling), digital analytics (e.g. journey analysis, web/app, media analysis), business intelligence (e.g. dashboard reporting) and AI (e.g. conversational BI)
• Data & Analytics consulting; encompassing data, marketing technology, AI and operations (process, skills, culture, business change etc.). Includes data, AI, martech and adtech transformation roadmaps, measurement frameworks and associated operating model development.

Inspire our clients and all of VML with thought-leadership and best practice.

Work closely with our clients to help diagnose and solve their challenges, support their data & AI vision, and make it happen.

Drive client success and satisfaction in all you do.

Business Development

• New business – be a data and analytics lead for pitches to deliver winning proposals and presentations.
• New & Organic business – be relentless at bringing new ideas and opportunities to grow our existing clients and bring our data offer to clients who work with us in other disciplines.

What You’ll Need

• Exceptional experience leading across data and analytics in a consulting/agency environment, setting up teams and operating models with clients
• A belief in the value of data-driven marketing & AI to deliver exceptional results.
• Experience of building relationships with clients from junior to C-suite and dealing with the different and complex personalities involved.
• Someone who can unify groups from across a wide skill set and unify them behind a clear brief or goal and deliver excellent work for clients.
• A candidate with the ability to engage people with their presentation skills but show excellent active listening to create clear actions which meet client needs.
• A person with a love for data-driven marketing and is constantly following trends to develop impactful and significant work for our clients.
• Significant experience at scoping, resourcing, and developing commercial proposals.
• Knowledge of data and analytics technologies across the marketing and digital ecosystem including media, commerce, social and digital platforms, CRM & loyalty
• Knowledge of analytics solutions and how AI can be leveraged in marketing to drive growth.
• Must have knowledge (you need not be a deep practitioner in all these areas, but do need have a good appreciation across them):
• Data strategy consulting – data landscape (1st, 2nd, 3rd party data), data management, governance, roadmap and use case development
• Analytics & AI – segmentation, predictive modelling, measurement & reporting, AI marketing applications and product development
• Marketing technologies – data cloud solutions, clean rooms, analytics and reporting tools, CDPs, CRM / marketing automation, AI technologies
• Marketing operations – operating models, process design, governance, data culture and skills development, client enablement and business change

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn, andX.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.