Marketing Data Analyst - Insights & Dashboards

twentysix; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

VML, part of WPP, is seeking an Analyst within the Data & Analytics team to turn data into insights and clear recommendations for clients. You will analyse data across the digital and marketing ecosystem to understand what is working and what needs to be optimised.

Working in London with a hybrid pattern, you will present results to clients, collaborate with strategy and account teams, and help build a data-informed culture across the agency.

Qualifications

• 3+ years working in a marketing environment as an analyst.
• Experience of coding languages such as Python, SQL, R.
• Experience of devising, implementing, and managing reporting dashboard design, update and automation using tools such as PowerBI and Tableau.
• Experience of web analytics platforms such as Google Analytics.
• High level Microsoft Word, Excel and PPT skills.
• Attention to detail and a commitment to accuracy.
• Well-developed numeracy skills.
• Able to translate business needs and requirements to analytical methods and outputs.
• Good written and verbal communication skills.
• High level analytical skills in relation to performance analysis, including an understanding of different methodologies to calculate incremental uplift.
• Knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance

Responsibilities

• Deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer
• Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour
• Assist senior analysts on developing customer projects (segmentation, modelling), using statistical techniques to develop a deep understanding of customers
• Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working
• Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy
• Manage and resolve data issues involving quality and consistency of data
• Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data
• Present to clients and attend client meetings.
• Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making.
• Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team. ** **

Skills

Analytical mindset

Communication skills

Numeracy

Problem solving

Attention to detail

Tools

Python

SQL

R

PowerBI

Tableau

Google Analytics

Job description

VML, part of WPP, is seeking an Analyst within the Data & Analytics team to turn data into insights and clear recommendations for clients. You will analyse data across the digital and marketing ecosystem to understand what is working and what needs to be optimised.

Working in London with a hybrid pattern, you will present results to clients, collaborate with strategy and account teams, and help build a data-informed culture across the agency.