Data-Driven CRM & Marketing Automation Lead

Atlas Copco Group; Hemel Hempstead; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Lifelong learning

Career growth

Innovation at work

Compensation & benefits

Health & well-being

Job summary

Atlas Copco Group in Hemel Hempstead is seeking a Senior Digital Marketing Executive to provide customer, market and funnel insights that inform content planning and campaign optimization. You will oversee CRM data, lead flow and marketing automation to support data-driven decisions.

You will generate dashboards, support segmentation, and collaborate with Sales, Marketing and external agencies to drive effective digital campaigns.

Qualifications

• Experience in CRM systems.
• A degree or equivalent qualifications in Marketing or Digital Marketing.
• Knowledge of B2B Sales intelligence and prospecting platforms such as Cognism, D&B Hoovers.

Responsibilities

• Maintain and optimise the C4C CRM system to ensure accurate data and strong lead flow.
• Generate dashboards and analytical reports for management and leadership teams.
• Support Showpad training and drive adoption of sales enablement tools.
• Collaborate with Sales, Product, Marketing Communications and external agencies to support campaign execution.
• Build cross-functional alignment between CRM, Sales and Marketing teams.

Skills

Analytical mindset

Excellent communication skills

Self-motivated

Team collaboration

Education

Degree in Marketing or Digital Marketing

Tools

SAP C4C

Salesforce.com

MS Office

Cognism

D&B Hoovers

Job description

Atlas Copco Group in Hemel Hempstead is seeking a Senior Digital Marketing Executive to provide customer, market and funnel insights that inform content planning and campaign optimization. You will oversee CRM data, lead flow and marketing automation to support data-driven decisions.

You will generate dashboards, support segmentation, and collaborate with Sales, Marketing and external agencies to drive effective digital campaigns.