Senior Digital Marketing Executive

Atlas Copco Group; Hemel Hempstead; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Lifelong learning

Career growth

Innovation at work

Compensation & benefits

Health & well-being

Job summary

Atlas Copco Group in Hemel Hempstead is seeking a Senior Digital Marketing Executive to provide customer, market and funnel insights that inform content planning and campaign optimization. You will oversee CRM data, lead flow and marketing automation to support data-driven decisions.

You will generate dashboards, support segmentation, and collaborate with Sales, Marketing and external agencies to drive effective digital campaigns.

Qualifications

• Experience in CRM systems.
• A degree or equivalent qualifications in Marketing or Digital Marketing.
• Knowledge of B2B Sales intelligence and prospecting platforms such as Cognism, D&B Hoovers.

Responsibilities

• Maintain and optimise the C4C CRM system to ensure accurate data and strong lead flow.
• Generate dashboards and analytical reports for management and leadership teams.
• Support Showpad training and drive adoption of sales enablement tools.
• Collaborate with Sales, Product, Marketing Communications and external agencies to support campaign execution.
• Build cross-functional alignment between CRM, Sales and Marketing teams.

Skills

Analytical mindset

Excellent communication skills

Self-motivated

Team collaboration

Education

Degree in Marketing or Digital Marketing

Tools

SAP C4C

Salesforce.com

MS Office

Cognism

D&B Hoovers

Job description

Working under the strategic direction of Marketing Operations, the Senior Digital Marketing Executive supports commercial decision-making by providing customer, market, and funnel insights. The rolecollaborates closely with Marketing Communications to inform content planning, support campaign execution, and deliver data-driven recommendations that enhance audience targeting, personalisation, and channel effectiveness.

The role will be responsible for managing and optimising the C4C CRM system to ensure accurate data, effective lead flow, and strong adoption across the organisation, while supporting the execution of a cohesive marketing automation strategy from a digital marketing perspective. You will overseeall inbound lead assignment and pre-qualification, maintains data quality, delivers dashboards and performance reporting, and provides insights that support segmentation, targeting, and ongoing campaign optimisation across digital channels.

Key responsibilities

• Maintain master data within C4C.
• Perform periodic system updates and ensure data accuracy.
• An understanding of using and researching markets using business intelligence suites.
• Ensure C4C usage in daily operations across Sales and Back Office.
• Generate dashboards and analytical reports for management.
• Provide reporting support for Sales, Marketing, and leadership teams.
• Organise and manage C4C training for Sales and Back Office teams.
• Support Showpad training and drive adoption of sales enablement tools.
• Operate within workflows, processes, and approvals set by Marketing Operations.
• Work collaboratively with Sales, Product, Marketing Communications, and external agencies to support campaign execution.
• Build cross-functional alignment between CRM, Sales, and Marketing teams.
• Support Business Line Managers with Go-To-Market activities through CRM insights and data.
• Use 3rd party market research tools to identify potential customers by business line.
• Support content creation for Emarsys and CRM-driven campaigns.
• Provide support for creative direction and campaign messaging where CRM data influences targeting.

To succeed, you will need

We value diverse experiences and perspectives and are excited to see what you bring to the role.

• Experience in CRM systems.
• A degree or equivalent qualifications in Marketing or DigitalMarketing.
• Knowledge and experience of B2B Sales intelligence and prospecting platforms - Cognism, D&B Hoovers or equivalent isan advantage.
• Knowledge of infrastructure, utilities,defence and associatedengineeringmarkets is an advantage but not essential.
• Ability to demonstrate an analytical approach.
• Experience of SAP / SAP C4C (or equivalent ie. Sales Force).
• Working knowledge of MS Office, Outlook and SAP C4C or Salesforce.com.
• Excellent communication and interpersonal skills.
• Self-motivated attitude and ability to use own initiative.

In return, we offer

• Culture of trust and accountability
• Lifelong learning and career growth
• Innovation powered by people
• Comprehensive compensation and benefits
• Health and well-being

Job location

This role requires you to work on-site at our office in Hemel Hempstead, United Kingdom (GB). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

Contact information

Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we are uniting curious minds, and you could be one of them.

Information at a Glance

Atlas Copco delivers innovative products and solutions that help businesses grow and drive progress. Our portfolio spans compressed air and gas systems and treatment, vacuum solutions, industrial power tools, assembly systems, and power and flow solutions. We bring a commitment to long-term success built on expertise, reliable service, and uptime. When you level up to the Atlas Copco experience you enter a partnership based on quality, sustainability, and ease of collaboration. The technology we bring, and the decades of experience support the future-proofing of your business. Atlas Copco is a brand within Atlas Copco Group.

Visit the Atlas Copco website