Senior Digital Marketing Executive

Atlas Copco; Hemel Hempstead; On-site; GBP 45,000 - 65,000; Full time

Job summary

Atlas Copco in Hemel Hempstead, United Kingdom, is seeking a Senior Digital Marketing Executive to optimise our C4C CRM data, support data-driven decision-making, and drive marketing automation. You will oversee lead routing, pre-qualification, and campaign insights across digital channels while collaborating with Sales, Product, and external agencies.

The role focuses on delivering dashboards, data quality improvements, and insightful CRM-driven campaigns to enhance targeting, personalisation,

Qualifications

• Experience in CRM systems.
• A degree or equivalent qualifications in Marketing or Digital Marketing.
• Knowledge of B2B Sales intelligence platforms (Cognism, D&B Hoovers or equivalent) is an advantage.
• Knowledge of infrastructure, utilities, defence and associated engineering markets is an advantage.
• Analytical approach demonstrated.
• Experience with SAP / SAP C4C (or Salesforce).
• Working knowledge of MS Office, Outlook and SAP C4C or Salesforce.com.
• Excellent communication and interpersonal skills.
• Self-motivated attitude and initiative.

Responsibilities

• Maintain and optimise C4C master data.
• Perform periodic system updates and ensure data accuracy.
• Generate dashboards and analytical reports for management.
• Provide reporting support for Sales, Marketing, and leadership teams.
• Organise and manage C4C training for Sales and Back Office teams.
• Support Showpad training and adoption of sales enablement tools.
• Collaborate with Sales, Product, Marketing Communications, and external agencies to support campaign execution.
• Build cross-functional alignment between CRM, Sales, and Marketing teams.
• Support Go-To-Market activities through CRM insights and data.
• Use third-party market research tools to identify potential customers by business line.
• Support content creation for Emarsys and CRM-driven campaigns.

Skills

CRM systems

Analytical mindset

Communication skills

Initiative

Interpersonal skills

Education

Marketing or Digital Marketing degree

Tools

SAP C4C

Salesforce

MS Office

Outlook

Job description

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Working under the strategic direction of Marketing Operations, the Senior Digital Marketing Executive supports commercial decision‑making by providing customer, market, and funnel insights. The rolecollaborates closely with Marketing Communications to inform content planning, support campaign execution, and deliver data‑driven recommendations that enhance audience targeting, personalisation, and channel effectiveness.

The role will be responsible for managing and optimising the C4C CRM system to ensure accurate data, effective lead flow, and strong adoption across the organisation, while supporting the execution of a cohesive marketing automation strategy from a digital marketing perspective. You will overseeall inbound lead assignment and pre‑qualification, maintains data quality, delivers dashboards and performance reporting, and provides insights that support segmentation, targeting, and ongoing campaign optimisation across digital channels.

Key responsibilities

• Maintain master data within C4C.
• Perform periodic system updates and ensure data accuracy.
• An understanding of using and researching markets using business intelligence suites.
• Ensure C4C usage in daily operations across Sales and Back Office.
• Generate dashboards and analytical reports for management.
• Provide reporting support for Sales, Marketing, and leadership teams.
• Organise and manage C4C training for Sales and Back Office teams.
• Support Showpad training and drive adoption of sales enablement tools.
• Operate within workflows, processes, and approvals set by Marketing Operations.
• Work collaboratively with Sales, Product, Marketing Communications, and external agencies to support campaign execution.
• Build cross‑functional alignment between CRM, Sales, and Marketing teams.
• Support Business Line Managers with Go‑To‑Market activities through CRM insights and data.
• Use 3rd party market research tools to identify potential customers by business line.
• Support content creation for Emarsys and CRM‑driven campaigns.
• Provide support for creative direction and campaign messaging where CRM data influences targeting.

To succeed, you will need

We encourage you to apply even if you don't meet every single requirement. We value diverse experiences and perspectives and are excited to see what you bring to the role.

• Experience in CRM systems.
• A degree or equivalent qualifications in Marketing or DigitalMarketing.
• Knowledge and experience of B2B Sales intelligence and prospecting platforms - Cognism, D&B Hoovers or equivalent isan advantage.
• Knowledge of infrastructure, utilities,defence and associatedengineeringmarkets is an advantage but not essential.
• Ability to demonstrate an analytical approach.
• Experience of SAP / SAP C4C (or equivalent ie. Sales Force).
• Working knowledge of MS Office, Outlook and SAP C4C or Salesforce.com.
• Excellent communication and interpersonal skills.
• Self‑motivated attitude and ability to use own initiative.

In return, we offer

• Culture of trust and accountability
• Lifelong learning and career growth
• Innovation powered by people
• Comprehensive compensation and benefits
• Health and well‑being

Job location

This role requires you to work on‑site at our office in Hemel Hempstead, United Kingdom (GB). You will be part of a dynamic team and enjoy the benefits of face‑to‑face collaboration.

Contact information

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