CRM Automation Lead: Data-Driven Marketing Journeys

Anonymous; Manchester; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Pension

Healthcare and wellbeing support

Life assurance

Employee discounts and lifestyle perks

Flexible wellbeing support

Job summary

Anonymous is seeking an experienced CRM Automation Manager to strengthen its digital marketing function. The role focuses on owning marketing automation across prospect and customer journeys, ensuring campaigns are well planned, executed and optimised.

You'll collaborate with marketing, sales and other stakeholders to improve lead management, engagement and overall performance. The position offers a Manchester location with standard hours and a confidential recruitment process.

Qualifications

• Strong hands-on experience across marketing automation and CRM technology.
• Experience managing automated customer and prospect journeys.
• Good understanding of lead scoring, segmentation and attribution.
• Experience with CRM and marketing technology integrations.
• Strong analytical skills and a data-led approach to decision making.
• Experience using testing and optimisation to improve campaign performance.
• An interest in AI and emerging marketing technology.
• Excellent stakeholder management and communication skills.
• Strong attention to detail and organisational skills.
• A proactive approach with the confidence to challenge existing processes.

Responsibilities

• Manage and optimise automated marketing campaigns and customer journeys.
• Develop nurture programmes across key prospect and customer touchpoints.
• Monitor campaign performance and identify opportunities for improvement.
• Use automation and emerging technology to improve lead management and engagement.
• Produce regular performance reporting against agreed targets.
• Plan and implement testing programmes to improve campaign performance.
• Develop automated communication across multiple customer touchpoints and channels.
• Improve the quality and effectiveness of leads passed to commercial teams.
• Work with internal stakeholders to improve customer engagement and retention.
• Regularly review and maintain marketing data, ensuring strong data quality and segmentation.
• Support the development of integrations between marketing, CRM and other business systems.
• Identify opportunities to improve processes through automation and technology.
• Keep up to date with developments across marketing technology and automation.
• Work with senior marketing stakeholders to support wider growth objectives.

Skills

Marketing automation

CRM technology

Lead scoring

Segmentation

Attribution

Data-driven decision making

Testing & optimisation

AI in marketing

Stakeholder management

Attention to detail

Proactive mindset

Multitasking

Tools

CRM software

Marketing automation tools

Job description

Anonymous is seeking an experienced CRM Automation Manager to strengthen its digital marketing function. The role focuses on owning marketing automation across prospect and customer journeys, ensuring campaigns are well planned, executed and optimised.

You'll collaborate with marketing, sales and other stakeholders to improve lead management, engagement and overall performance. The position offers a Manchester location with standard hours and a confidential recruitment process.