CRM & Marketing Operations Lead: Data-Driven Campaigns

Atlas Copco; Hemel Hempstead; On-site; GBP 45,000 - 65,000; Full time

Job summary

Atlas Copco in Hemel Hempstead, United Kingdom, is seeking a Senior Digital Marketing Executive to optimise our C4C CRM data, support data-driven decision-making, and drive marketing automation. You will oversee lead routing, pre-qualification, and campaign insights across digital channels while collaborating with Sales, Product, and external agencies.

The role focuses on delivering dashboards, data quality improvements, and insightful CRM-driven campaigns to enhance targeting, personalisation,

Qualifications

• Experience in CRM systems.
• A degree or equivalent qualifications in Marketing or Digital Marketing.
• Knowledge of B2B Sales intelligence platforms (Cognism, D&B Hoovers or equivalent) is an advantage.
• Knowledge of infrastructure, utilities, defence and associated engineering markets is an advantage.
• Analytical approach demonstrated.
• Experience with SAP / SAP C4C (or Salesforce).
• Working knowledge of MS Office, Outlook and SAP C4C or Salesforce.com.
• Excellent communication and interpersonal skills.
• Self-motivated attitude and initiative.

Responsibilities

• Maintain and optimise C4C master data.
• Perform periodic system updates and ensure data accuracy.
• Generate dashboards and analytical reports for management.
• Provide reporting support for Sales, Marketing, and leadership teams.
• Organise and manage C4C training for Sales and Back Office teams.
• Support Showpad training and adoption of sales enablement tools.
• Collaborate with Sales, Product, Marketing Communications, and external agencies to support campaign execution.
• Build cross-functional alignment between CRM, Sales, and Marketing teams.
• Support Go-To-Market activities through CRM insights and data.
• Use third-party market research tools to identify potential customers by business line.
• Support content creation for Emarsys and CRM-driven campaigns.

Skills

CRM systems

Analytical mindset

Communication skills

Initiative

Interpersonal skills

Education

Marketing or Digital Marketing degree

Tools

SAP C4C

Salesforce

MS Office

Outlook

Job description

Atlas Copco in Hemel Hempstead, United Kingdom, is seeking a Senior Digital Marketing Executive to optimise our C4C CRM data, support data-driven decision-making, and drive marketing automation. You will oversee lead routing, pre-qualification, and campaign insights across digital channels while collaborating with Sales, Product, and external agencies.

The role focuses on delivering dashboards, data quality improvements, and insightful CRM-driven campaigns to enhance targeting, personalisation,