Data-Driven CRM Growth Manager

ThePlaceToBe; Leeds; On-site; GBP 35,000 - 52,000; Full time

Job summary

ThePlaceToBe, a beauty brand known for its community and experiential approach, seeks a CRM Manager in Leeds to create data-driven campaigns across email, SMS and push that boost loyalty and growth.

You will own automation flows, audience segmentation, and performance reporting, turning data into personalised customer journeys while collaborating with brand and content teams to stay on-brand. This role suits a creative, analytical candidate in a fast-paced consumer environment.

Qualifications

• Proven experience in CRM or e-commerce marketing (ideally 3+ years).
• Experience running campaigns across email, SMS and push channels.
• Confident with automation flows and segmentation.
• Strong analytical skills to translate data into insights.
• Attention to detail and proactive project management.

Responsibilities

• Assisting and executing CRM strategies across email, SMS, and push notifications.
• Planning, building, and optimising automated flows and personalised campaigns.
• Segmenting audiences and using data insights for targeted messaging.
• Tracking performance, reporting insights, and recommending improvements.
• Ensuring communications align with the brand identity and content plan.

Skills

CRM marketing

Email marketing

Data analysis

Campaign planning

Automation flows

Audience segmentation

Reporting dashboards

Job description

ThePlaceToBe, a beauty brand known for its community and experiential approach, seeks a CRM Manager in Leeds to create data-driven campaigns across email, SMS and push that boost loyalty and growth.

You will own automation flows, audience segmentation, and performance reporting, turning data into personalised customer journeys while collaborating with brand and content teams to stay on-brand. This role suits a creative, analytical candidate in a fast-paced consumer environment.