D2C US Growth Lead for Premium Craft Brand

The Growth Foundation; Wolverhampton; Hybrid; GBP 91,000 - 122,000; Full time

Job summary

A heritage horticulture brand is seeking a Head of D2C to spearhead its US e-commerce expansion. In this pivotal role, you will lead the strategy, marketing, and customer experience to scale a premium brand. Ideal candidates will have experience in scaling e-commerce businesses in the US, strong digital growth levers knowledge, and the ability to merge brand storytelling with commercial success. The role offers hybrid working and a focus on creativity and quality.

Benefits

Hybrid working

Learning and development opportunities

International collaboration

Qualifications

• Proven experience scaling a D2C or e-commerce business into the US.
• Strong understanding of digital acquisition, conversion, and retention.
• Experience leading small teams and managing external partners.
• Clear communication and strong organization.

Responsibilities

• Take ownership of the US D2C business performance and growth.
• Lead the D2C marketing strategy across all channels.
• Ensure customer journey aligns with the brand’s heritage and quality.
• Mentor a cross-functional team across marketing and operations.

Skills

Scaling e-commerce business

Digital growth levers

Leading small teams

Connecting brand storytelling with performance

Strong organization

Curiosity for craftsmanship

Job description

A heritage horticulture brand is seeking a Head of D2C to spearhead its US e-commerce expansion. In this pivotal role, you will lead the strategy, marketing, and customer experience to scale a premium brand. Ideal candidates will have experience in scaling e-commerce businesses in the US, strong digital growth levers knowledge, and the ability to merge brand storytelling with commercial success. The role offers hybrid working and a focus on creativity and quality.