D2C Sales Growth Leader

Kinetico Incorporated; Staines-upon-Thames; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision and Pharmacy栽

Employer Provided Life Insurance,Short

401(k) Contribution Matching Program

Employer Funded Defined Contribution

Paid Vacation, Holidays and Community

Wellness Program

Educational Assistance Reimbursement

Job summary

Kinetico Incorporated in the United Kingdom seeks a Sales Manager D2C to drive growth of the Direct-to-Consumer residential channel. You will lead the Water Treatment Expert team, shape the direct sales plan, coach reps, and set KPIs to deliver target performance across territories.

This role emphasizes improving in-home demo to sale conversion, upsell via bundled solutions, CRM discipline, and collaboration with marketing.

Qualifications

• Proven track record leading or managing direct/field sales teams (5+ years preferred).
• Demonstrated success improving sales conversion rates and productivity in consultative selling environments.
• Experience with in-home demonstration selling models (home improvement, technical consumer products, premium retail, or similar).
• Evidence of implementing referral programmes or increasing AOV through solution-led selling.
• Strong collaboration history with marketing and operational teams.

Responsibilities

• Lead and coach WTEs to achieve and exceed sales targets across territories.
• Deliver the Direct sales plan in line with national residential growth strategy.
• Improve pipeline discipline, CRM usage, and route planning to maximise demos per rep and conversion.
• Analyse data to identify barriers and drive improvements in close rate and customer experience.
• Collaborate with Marketing to align messaging and campaign effectiveness.

Skills

Direct Sales Leadership

Performance Coaching

Commercial Acumen

Customer Orientation

Innovation & Growth Mindset

Analytical Thinking

Collaboration & Influence

Adaptability

Communication & Relationship Building

Education

Degree in Business, Sales, Marketing, or related discipline

Tools

Salesforce

Excel

Job description

Kinetico Incorporated in the United Kingdom seeks a Sales Manager D2C to drive growth of the Direct-to-Consumer residential channel. You will lead the Water Treatment Expert team, shape the direct sales plan, coach reps, and set KPIs to deliver target performance across territories.

This role emphasizes improving in-home demo to sale conversion, upsell via bundled solutions, CRM discipline, and collaboration with marketing.