D2C Brand Manager: Growth & Subscriptions

Pure Resourcing Solutions; Norwich; Hybrid; GBP 52,000 - 66,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Flexible benefits

Job summary

Pure Resourcing Solutions in the United Kingdom is seeking a Brand Manager for a consumer-focused subscription business. The role blends brand-building with performance marketing to drive acquisition, retention and lifetime value in a hybrid Norwich-based setting.

You will lead cross-channel campaigns, optimise CAC and churn, and collaborate with product, sales and customer experience teams to deliver a compelling customer proposition. The position offers hybrid work and a competitive package.

Qualifications

• Experience as Brand Manager or Senior Marketing Manager in subscription or SaaS.
• Strong D2C customer acquisition and retention knowledge.
• Ability to analyse data and translate insights into growth plans.

Responsibilities

• Develop and execute brand and marketing strategies to drive subscription growth.
• Lead customer acquisition campaigns across digital and offline channels.
• Optimise the end-to-end customer journey from awareness to advocacy.
• Monitor CAC, conversion rate, churn, retention and LTV.
• Work with digital, product, sales and CX teams on the customer proposition.
• Manage agency relationships, creative development and campaigns.
• Use insights and market research to inform strategy and investment decisions.
• Identify opportunities for product and proposition enhancement.
• Maintain brand consistency across all touchpoints.
• Manage marketing budgets and evaluate campaign effectiveness.

Skills

Brand management

Subscription/D2C marketing

Data-driven decision making

Multi-channel marketing

Stakeholder management

Budget management

Customer lifecycle

Job description

Pure Resourcing Solutions in the United Kingdom is seeking a Brand Manager for a consumer-focused subscription business. The role blends brand-building with performance marketing to drive acquisition, retention and lifetime value in a hybrid Norwich-based setting.

You will lead cross-channel campaigns, optimise CAC and churn, and collaborate with product, sales and customer experience teams to deliver a compelling customer proposition. The position offers hybrid work and a competitive package.