Direct to Consumer Sales Manager

Kinetico Incorporated; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental, Vision and Prescription Drug Insurance Coverage

Employer Provided Life Insurance

401(k) Contribution Matching Program

Paid Vacation and Holidays

Wellness Program

Educational Assistance Reimbursement Program

Job summary

A leading water treatment company in the UK is looking for a Direct Sales Leader to enhance the effectiveness of their sales team through structured coaching and skills development. The role involves identifying performance gaps and implementing targeted training plans. The ideal candidate will have over 5 years of experience in managing direct sales teams, a strong commitment to customer experience, and proficiency in CRM systems like Salesforce. Benefits include comprehensive insurance coverage, a 401(k) matching program, and educational assistance.

Qualifications

• 5+ years of experience in leading direct sales teams.
• Proven track record in improving sales conversion rates.
• Experience with in-home demonstration selling models.

Responsibilities

• Increase productivity of the existing WTE team through coaching.
• Identify performance gaps and deploy targeted training plans.
• Support the expansion of Direct coverage into new UK territories.

Skills

Direct Sales Leadership

Customer Orientation

Communication & Relationship Building

Analytical and Forecasting Ability

CRM Proficiency (Salesforce)

Tools

Salesforce

Microsoft Office (Excel, PowerPoint, Outlook)

Job description

* Increase productivity and effectiveness of the existing WTE team through structured coaching, ride-alongs, and skills development.* Identify performance gaps and deploy targeted training plans covering product knowledge, consultative selling, and closing skills.* Improve pipeline discipline, CRM (Salesforce) usage, and route planning to maximise demos per rep and success per visit.* Standardise best-practice approaches across the team to ensure consistency and scalability.* Support the phased expansion of Direct coverage into new UK territories.* Assess territory performance and growth potential, recommending recruitment or resourcing where needed.* Ensure new territories launch with consistent standards of sales process, customer experience, and reporting.* Track ramp-up performance and implement interventions to hit early-stage growth milestones.* Test and implement new ways of selling aligned to market trends and consumer behaviours (e.g., hybrid/virtual demos, digital lead nurturing, consultative water assessments).* Work with Marketing to align Direct messaging, lead quality, and campaign effectiveness.* Ensure every customer interaction reflects a premium Kinetico experience, from first contact through install handover.* Monitor satisfaction, feedback, and complaints and drive continuous experience improvements.- **Direct Sales Leadership**– strong ability to lead field-based, consultative in-home sales teams.- **Customer Orientation**– commitment to premium customer experience and trust-based selling.- **Communication & Relationship Building**– strong interpersonal skills with reps, customers, and stakeholders.* Proven track record in leading or managing direct/field sales teams (5+ years preferred).* Demonstrated success improving sales conversion rates and productivity in consultative selling environments.* Experience with in-home demonstration selling models (home improvement, technical consumer products, premium retail, or similar).* Evidence of implementing referral programmes or increasing AOV through solution-led selling.* Strong collaboration history with marketing and operational teams.* Solid experience using CRM systems (Salesforce preferred) and sales performance reporting.* CRM proficiency (Salesforce preferred).* Strong analytical and forecasting ability.* Competent with Microsoft Office (Excel, PowerPoint, Outlook).* Familiarity with digital lead handling, hybrid selling, or e-commerce-supported sales is an advantage.* Experience in water treatment, plumbing, or technical in-home sales environments (**advantageous**).* Full UK driving licence and willingness to travel regularly* Medical, Dental, Vision and Prescription Drug Insurance Coverage* Employer Provided Life Insurance, Short-Term and Long-Term Disability Benefits* 401(k) Contribution Matching Program* Employer Funded Defined Contribution Plan* Paid Vacation, Holidays and Community Service Volunteer Time-off Benefit* Wellness Program* Educational Assistance Reimbursement Program