D2C E-Commerce Specialist UK&IE

Electrolux Group; Luton; On-site; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Opportunities for growth

Commitment to sustainability

Innovative work environment

Job summary

A leading consumer goods company in Luton seeks a D2C E-Commerce Specialist to drive online sales and enhance the consumer journey. The role requires a minimum of 3 years in e-commerce, strong analytical skills, and collaboration across teams. Responsibilities include optimizing merchandising strategies and utilizing e-commerce performance tools. Join a dynamic team committed to innovation and sustainability.

Qualifications

• Minimum 3 years’ experience in consumer goods or e-commerce.
• Strong understanding of sales processes and digital merchandising.
• Solid technical grasp of e-commerce platforms.

Responsibilities

• Analyze website performance to uncover customer behaviors.
• Collaborate with marketing for aligned digital strategies.
• Optimize product merchandising to drive sales.

Skills

Analytical mindset

Commercial awareness

Collaborative

Agility

Results-oriented

Education

Degree-level education

Tools

GA4

ContentSquare

SEO/SEM

Affiliate marketing

Job description

Overview

D2C E-Commerce Specialist UK&IE at Electrolux Group

Location: Luton, United Kingdom

Function: Direct-to-Consumer (D2C), Commercial Area Europe – West

Reports to: Head of D2C CA West

Create moments that matter. Shape living for the better. At Electrolux, we believe in delivering outstanding experiences that improve everyday life. As a D2C E-Commerce Specialist, you’ll play a key role in shaping our digital consumer journey, driving online sales, and enhancing the performance of our branded websites. Working closely with the D2C Sales Manager, you’ll identify opportunities, lead initiatives, and implement improvements that optimize the customer journey and boost conversion rates. This is a hands-on role where your insights and actions will directly impact our commercial success.

What you’ll do

• Analyze website performance using GA4 and ContentSquare to uncover customer behaviors and conversion opportunities.
• Collaborate with the D2C Sales Manager to align digital strategies with commercial goals.
• Optimize product merchandising to increase visibility and drive sales.
• Enhance the path to purchase, ensuring a seamless and engaging customer experience.
• Partner with the CRO team to plan and execute A/B tests and UX improvements.
• Monitor key KPIs and provide data-driven recommendations to improve performance.
• Lead and support product launches and promotional campaigns.
• Work cross-functionally with marketing, design, product, and development teams.
• Stay ahead of e-commerce trends and continuously refine strategies.

Who you are

• Analytical & curious – You thrive on data and insights, always looking for ways to improve.
• Commercially minded – You understand what drives online sales and how to influence it.
• Collaborative – You work well across teams and within a matrix organization.
• Agile & adaptable – You’re comfortable in a fast-paced, ever-evolving environment.
• Results-oriented – You consistently deliver impact and value.

Qualifications

• Minimum 3 years’ experience in consumer goods or e-commerce.
• Strong understanding of sales processes and digital merchandising.
• Solid technical grasp of e-commerce platforms and environments.
• Experience with GA4, ContentSquare, SEO/SEM, and affiliate marketing.
• Fluent in business English; a second European language is a plus.
• Degree-level education is desirable.

Where you’ll be

You’ll be based in Luton, with occasional travel across Europe (up to 10% annually). You’ll be part of a dynamic, forward-thinking team that’s shaping the future of D2C at Electrolux.

Why join us

At Electrolux, we offer more than just a job. We offer a place where you can grow, contribute, and make a difference. You’ll be part of a global team that’s committed to sustainability, innovation, and creating better living experiences.

Ready to shape living for the better?

Apply now and let’s create something extraordinary together.