D2C E-Commerce Specialist UK& Ireland

Electrolux Group; Luton; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Electrolux Group in Luton is seeking a D2C E-Commerce Specialist to shape our digital consumer journey, drive online sales, and boost conversion rates across our branded websites.

You will work with the D2C Sales Manager, analyze site performance, manage affiliate channels, and lead product merchandising and promotional campaigns to optimize the customer path to purchase.

Qualifications

• Hands-on experience in consumer goods or e-commerce.
• Strong understanding of sales processes and digital merchandising.
• Solid technical grasp of e-commerce platforms and environments.
• Experience with GA4, ContentSquare, SEO/SEM, and affiliate marketing.
• Fluent in business English; a second European language is a plus.
• Degree-level education is desirable.

Responsibilities

• Analyze website performance using GA4 and ContentSquare to uncover customer behaviors and conversion opportunities.
• Collaborate with the D2C Sales Manager to align digital strategies with commercial goals.
• Manage affiliate marketing and sales performance and work closely with central team to grow the network.
• Optimize product merchandising to increase visibility and drive sales.
• Enhance the path to purchase, ensuring a seamless and engaging customer experience.
• Partner with the CRO team to plan and execute A/B tests and UX improvements.
• Monitor key KPIs and provide data-driven recommendations to improve performance.
• Lead and support product launches and promotional campaigns.
• Work cross-functionally with marketing, design, product, and development teams.
• Stay ahead of e-commerce trends and continuously refine strategies.

Skills

E-commerce strategy

Analytics

Cross-functional collaboration

Digital merchandising

GA4

ContentSquare

SEO/SEM

Affiliate marketing

Business English

Education

Degree-level education desirable

Tools

GA4

ContentSquare

SEO/SEM

Job description

At Electrolux, we strive every day to shape living for the better for our consumers, our people, and our planet. Through collaboration, innovation, and diverse perspectives, we create solutions that deliver enjoyable and sustainable living. Join us in our exciting quest to build the future home. Create moments that matter. Shape living for the better. At Electrolux Group, we believe in delivering outstanding experiences that improve everyday life. As a D2C E-Commerce Specialist, you'll play a key role in shaping our digital consumer journey, driving online sales, and enhancing the performance of our branded websites. Working closely with the D2C Sales Manager, you'll identify opportunities, lead initiatives, and implement improvements that optimize the customer journey and boost conversion rates. This is a hands-on role where your insights and actions will directly impact our commercial success. You will report to the D2C Manager, Commercial Area UK&Ireland.

What you'll do:

• Analyze website performance using GA4 and ContentSquare to uncover customer behaviors and conversion opportunities
• Collaborate with the D2C Sales Manager to align digital strategies with commercial goals
• Manage affiliate marketing and sales performance and work closely with central team to grow the network
• Optimize product merchandising to increase visibility and drive sales
• Enhance the path to purchase, ensuring a seamless and engaging customer experience
• Partner with the CRO team to plan and execute A/B tests and UX improvements
• Monitor key KPIs and provide data-driven recommendations to improve performance
• Lead and support product launches and promotional campaigns
• Work cross-functionally with marketing, design, product, and development teams
• Stay ahead of e-commerce trends and continuously refine strategies

Who you are:

• Analytical & curious - You thrive on data and insights, always looking for ways to improve
• Commercially minded - You understand what drives online sales and how to influence them
• Collaborative - You work well across teams and within a matrix organization
• Agile & adaptable - You're comfortable in a fast-paced, ever-evolving environment
• Results-oriented - You consistently deliver impact and value

Qualifications:

• Hands-on experience in consumer goods or e-commerce
• Strong understanding of sales processes and digital merchandising
• Solid technical grasp of e-commerce platforms and environments
• Experience with GA4, ContentSquare, SEO/SEM, and affiliate marketing
• Fluent in business English; a second European language is a plus
• Degree-level education is desirable

Where you'll be:

You'll be based in Luton, where we work in a hybrid model (60% from the office). You'll be part of a dynamic, forward-thinking team that's shaping the future of D2C at Electrolux.

Why join us:

At Electrolux, we offer more than just a job. We offer a place where you can grow, contribute, and make a difference. You'll be part of a global team that’s committed to sustainability, innovation, and creating better living experiences.

Discover more about life at Electrolux Group:

https://www.linkedin.com/company/electrolux/life/ukireland

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.