Associate E-Commerce Professional

Helen of Troy; Greater London; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Perkbox

Lunch and Learns

Employee discounts

Flexible work policy

Stock Purchase Plan

Job summary

Helen of Troy, a global consumer products company, seeks an Associate E‑commerce Professional to drive growth for Curlsmith, Osprey, and Hydro Flask brands. The role focuses on optimizing site performance, merchandising, and SEO across DTC websites in the EMEA region.

You will collaborate with Marketing, IT, and Trading teams, manage website operations, and lead go‑to‑market campaigns while delivering revenue targets and enhancing the customer journey.

Qualifications

• Bachelor degree with 2–4 years relevant e‑commerce experience.
• Authorized to work in the UK without immigration restrictions.
• Ability to attend the office 3 days per week.

Responsibilities

• Deliver annual eCommerce revenue and profitability targets across all EMEA DTC websites.
• Develop and implement eCommerce strategies to grow revenue and improve usability.
• Create and maintain brand‑consistent merchandising across Magento and Shopify sites.
• Manage day‑to‑day website operations, tickets, and brand representation in meetings.
• Own and optimize eCommerce platforms and tools; build SME in key areas.
• Launch seasonal product ranges aligned with go‑to‑market plans and feedback insights.
• Monitor traffic, conversions, site speed, and drive improvements with cross‑functional teams.
• Lead on-page SEO and coordinate with agencies to deliver priorities.
• Collaborate with DTC Marketing to balance brand experience with performance.
• Prepare daily trading reports and support decision‑making.
• Support loyalty and CRM initiatives to drive acquisition and retention.

Skills

Magento platforms

SEO

E-commerce merchandising

Roadmapping/Strategy

SME on technical areas

Education

Bachelor degree

Job description

Associate E-commerce Professional-Osprey, Hydro Flask, and Curlsmith

Our Beauty, Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our, Curlsmith, Osprey, and Hydro Flask brands, and this role will support all of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making our everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position:

Associate E-commerce Professional

Department:

Online Sales / E- commerce

Work Location:

Hybrid (work 3 days onsite) - London, England, and are travelable to the Waterloo - Southwark area.

Role Type:

Full time, Permanent

What you will be doing:

Be part of a team shaping the future of our EMEA eCommerce business. In this role, you'll help grow our direct-to-consumer brands by optimising website performance, enhancing product merchandising, and driving digital visibility through SEO. Your work will directly contribute to ambitious growth targets while ensuring a best-in-class shopping experience for our customers across Curlsmith, Osprey, and Hydro Flask.

Responsibilities:

• Delivering annual eCommerce revenue and profitability targets across all EMEA Direct-to-Consumer (DTC) websites.

• Developing and implementing eCommerce strategies aligned with business objectives to drive revenue growth while collaborating cross-functionally to enhance site usability and continuously improve the customer experience.

• Creating and maintaining an exceptional brand experience through impactful merchandising across EMEA Home & Outdoors DTC websites on Magento and Beauty websites on Shopify, maximising commercial opportunities.

• Managing the day-to-day operation of assigned websites, including owning development tickets and representing the brand in relevant internal and external meetings.

• Owning and optimising key eCommerce platforms and tools, developing subject matter expertise in areas such as reviews, on-site search and merchandising, translations, and loyalty programmes.

• Building and launching seasonal product ranges in line with go-to-market plans, while reviewing site content for accuracy and implementing customer insights and feedback to improve performance.

• Monitoring and analysing key performance indicators including traffic, conversion rates, and site speed, and driving improvements through collaboration with Marketing, IT, and other stakeholders.

• Executing a strong on-page SEO strategy by implementing timely optimisations and managing relationships with SEO agencies and developers to ensure technical SEO priorities are delivered effectively.

• Leading website merchandising strategies aligned with product priorities, seasonal campaigns, and business objectives, while partnering with the DTC Marketing and Trading Manager to balance brand experience with commercial performance.

• Supporting and contributing to promotional and pricing strategies, including end-of-season sales, gift-with-purchase campaigns, and additional revenue-driving initiatives.

• Preparing and delivering daily trading reports, call-off files, and performance updates to support decision-making.

• Collaborating with the CRM team to ensure the successful implementation of loyalty and community growth initiatives, while supporting customer acquisition and retention objectives.

• Partnering with Demand Planning and the Ecommerce Trading Manager to maximise stock availability, proactively identifying risks and opportunities throughout the season.

• Owning and enhancing the customer journey and user experience, ensuring delivery aligns with brand strategy and eCommerce best practices.

• Using A/B testing and test-and-learn methodologies to drive data-led website improvements and commercial growth.

• Working closely with Brand and Digital Marketing teams to deliver a premium online brand experience, while planning and publishing seasonal content that balances engagement and conversion.

• Contributing to and participating in go-to-market meetings to develop a strong understanding of the assigned Home & Outdoors brand portfolio.

• Continuously optimising the customer journey by identifying and resolving pain points highlighted through customer feedback and team insights.

• Managing the website development roadmap by creating, prioritising, and tracking tickets while liaising with in-house development teams on functional, transactional, and user experience enhancements.

• Implementing and maintaining content updates and site releases that improve commercial performance and customer engagement.

• Supporting the wider DTC team across all EMEA websites as required, ensuring a consistently high-quality brand and eCommerce experience across both Magento and Shopify platforms.

• Championing eCommerce best practices across all Home & Outdoors EMEA DTC websites.

• Conducting competitor analysis and sharing actionable insights and recommendations to strengthen performance and maintain market competitiveness.

Skills needed to be successful in this role:

• Experience with managing platforms like Magento and working with external Ecommerce tech partners

• SEO, and E-commerce Merchandising experience

• Ability to think strategically and build roadmaps

• Ability to be Subject Matter Expert (SME) on certain technical areas of the business

Minimum Qualifications:

• Bachelor degree and or 2-4 years equivalent relevant experience in E-Commerce

• Authorized to work in the UK free of immigrations restrictions

• Ability to attend the office 3 days per week

What do we offer?

• Competitive compensation package depending on experience and skills

• Flexible work policy with regards to working hours and work from home

• Increased flexi-days package after 1 year of service

• Perkbox

• Modern office with collaborative workspaces

• Employee assistance counselling line

• Employee discounts on all our EMEA products

• Lunch and Learns

• Company closure between Christmas and New Year's

• Employee Stock Purchase Plan

• The chance to work in an international, diverse, and inclusive environment!

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

#LI-AC1

Founded in 1968, Helen of Troy is a leading global consumer products company with operations across North America, South America, Europe, and Asia. Our portfolio includes trusted brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank among the top brands in their consumer goods categories.

We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.

The above statements are intended to describe the general nature and level of work performed and are not intended to be an exhaustive list of responsibilities.

Management reserves the right to modify the duties and responsibilities of the position at any time.