Customer Planning Lead – Insight-Driven Growth

Asda; United Kingdom; Hybrid; GBP 65,000 - 80,000; Full time

Benefits offered by this job

Discretionary bonus

Pension up to 7% matched

Car allowance £5,700

15% colleague discount

Wellbeing services and support

Job summary

Asda is seeking a Customer Planning Manager on a fixed-term basis to lead the development and governance of insight-led customer plans. You will translate customer insights into actionable marketing and commercial calendars, coordinating with Marketing, Trade Planning, and Operations to prioritise trading events and customer moments across all channels.

The role requires strong analytical capability, stakeholder management, and a customer-obsessed mindset, with hybrid working (minimum 3 days in

Qualifications

• Translate customer insights into actionable plans.
• Collaborate with Marketing, Trade Planning and Operations to shape priorities.
• Turn insights into calendar events and customer moments.
• Maintain governance of planning calendars and communications.
• Demonstrate strong data-driven decision making and problem solving.

Responsibilities

• Drive the customer planning process using insights and data.
• Partner with Marketing, Category and Finance to prioritise activities.
• Maintain annual and quarterly planning calendars and governance.
• Communicate plans to stakeholders and ensure alignment with objectives.
• Support a cohesive, customer-led approach across channels.

Skills

Customer planning

Stakeholder management

Data-driven decisions

Analytical thinking

Communication skills

Job description

Asda is seeking a Customer Planning Manager on a fixed-term basis to lead the development and governance of insight-led customer plans. You will translate customer insights into actionable marketing and commercial calendars, coordinating with Marketing, Trade Planning, and Operations to prioritise trading events and customer moments across all channels.

The role requires strong analytical capability, stakeholder management, and a customer-obsessed mindset, with hybrid working (minimum 3 days in