Customer Planning Manager - FTC 12 Months

Asda Stores Ltd; United Kingdom; Hybrid; GBP 65,000 - 80,000; Full time

Benefits offered by this job

Discretionary bonus

Pension up to 7% matched

Car allowance £5,700

15% colleague discount

Wellbeing services and support

Job summary

Asda is seeking a Customer Planning Manager on a fixed-term basis to lead the development and governance of insight-led customer plans. You will translate customer insights into actionable marketing and commercial calendars, coordinating with Marketing, Trade Planning, and Operations to prioritise trading events and customer moments across all channels.

The role requires strong analytical capability, stakeholder management, and a customer-obsessed mindset, with hybrid working (minimum 3 days in

Qualifications

• Translate customer insights into actionable plans.
• Collaborate with Marketing, Trade Planning and Operations to shape priorities.
• Turn insights into calendar events and customer moments.
• Maintain governance of planning calendars and communications.
• Demonstrate strong data-driven decision making and problem solving.

Responsibilities

• Drive the customer planning process using insights and data.
• Partner with Marketing, Category and Finance to prioritise activities.
• Maintain annual and quarterly planning calendars and governance.
• Communicate plans to stakeholders and ensure alignment with objectives.
• Support a cohesive, customer-led approach across channels.

Skills

Customer planning

Stakeholder management

Data-driven decisions

Analytical thinking

Communication skills

Job description

Job Title: Customer Planning Manager – FTC 12 Months

Location: Asda House

Employment Type: Full time

Contract Type: Fixed Term

Hours Per Week: 37.5

Salary: Competitive salary plus benefits

Category: Corporate Visual Merchandising

Closing Date: 4 November 2026

The Customer Planning Manager is responsible for the development and governance of an insight‑led customer plan that shapes and prioritises calendar events and customer moments that give customers reason to shop with us and deliver on marketing, commercial and business objectives. This role drives the integration of customer insight and strategy into commercial, marketing, retail and online planning, ensuring all customer‑facing activity aligns with business priorities, delivers a consistent brand experience, and maximises customer engagement and sales performance across all channels across the Group and for food and non‑food.

What you’ll do:

Tasks and Duties

• Drive the customer planning process, translating customer insight and data into actionable commercial and marketing plans and making sure Asda and George show up with a customer‑led, consistent and coherent POV
• Work with Category, Trade Planning, Marketing and Operations teams across the business to shape trading priorities based on Asda’s customer, marketing and category strategies to deliver business objectives (e.g. footfall, sales, customer satisfaction, brand health, market share)
• Manage the annual and quarterly customer planning calendar, ensuring clear alignment between marketing activity, trading events, and local execution
• Manage the week-to-week customer plan governance process, ensuring changes to the customer plan are prioritised and proportionate, reviewed vs objectives and strategies and clearly communicated to all relevant stakeholders
• Manage the communications process for the customer plan, ensuring all relevant stakeholders know what we are doing, when

How you’ll do it:

Accountabilities & Skills

• Work with key stakeholders across Marketing, Food and Non‑Food Commercial, Retail, GHS and Finance to deliver best‑in‑class customer plans
• Drive a culture of customer obsession, collaboration, and accountability.
• Ability to turn customer insight into actionable plans
• Excellent organisational, stakeholder management and communication skills
• Strong analytical and problem‑solving ability; comfortable with data‑led decision‑making.

Who you’ll work with

SDs, SMs and C10s across Retail, Marketing, Property, Insight, Commercial and Finance

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day.

Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

There's a lot more to Asda than meets the aisle. We’re a big player in our world with a mission to be the UK’s best fresh food and clothing superstore. How? By giving ordinary working people and their families what they need for their shopping - real value. That means you get to make a difference in our customers’ lives. From the tills, the office, or on the road, the scale of everything we deliver is huge. And that means the scale of opportunities for your career is just as big. Whether you're in store, on the road or behind the scenes, you'll find opportunities to learn, grow and make a real impact. Find your everything at Asda.