Senior Customer Insights & Research Leader

Asda Stores Ltd; Leeds; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Discretionary bonus

Pension up to 7% matched

Car allowance £5,700

15% discount in store

Wellbeing services

Inclusion networks

Parental leave policies

Job summary

Asda Stores Ltd is hiring a Customer Research & Insight Manager to deepen understanding of customers and turn needs and perceptions into actionable insights across strategy, proposition, brand and the end-to-end shopping experience.

Shape and lead end-to-end qualitative and quantitative research projects, manage listening programmes, and partner with cross-functional stakeholders to embed customer evidence into decision-making. Hybrid working with some Home Office days.

Qualifications

• Proven experience across qualitative and quantitative research topics.
• Strong ability to translate data into actionable business insights.
• Excellent communication and presentation skills to convey findings clearly.
• Experience working with cross-functional stakeholders and agencies.
• Ability to prioritise multiple research programmes and manage timelines.

Responsibilities

• Shape and lead end-to-end qualitative and quantitative customer research projects, translating business challenges into clear research questions, identifying existing knowledge and gaps, and designing robust approaches that deliver actionable recommendations.
• Manage and develop key customer listening programmes, including customer closeness, brand and perception tracking, mindset insight and the virtual customer community.
• Act as a visible and trusted insight partner to cross-functional stakeholders, shaping briefs, prioritising research needs, recommending the right approach, and embedding customer evidence into decision making.
• Bring together and analyse customer, brand, market and competitor evidence to identify trends, understand behaviour and highlight opportunities for Asda.
• Manage our external agency partners, subscriptions, and self-serve tools, providing clear direction, challenge and governance to ensure high-quality research and value for money.
• Create and share compelling reports, presentations and engagement moments that bring the customer voice to life and drive action across stakeholders at different levels of the organisation.
• Continuously improve how research is conducted and delivered, using feedback and learning from what drives engagement and action to shape future approaches and outputs.
• Adopt a proactive approach by anticipating emerging business needs, highlighting opportunities early and ensuring insight is embedded within governance, planning and decision-making cycles.
• Contribute positively to the Customer & Digital function community and culture through active participation in team meetings, events and cross-functional collaboration.

Skills

Qualitative research

Quantitative research

Analytical thinking

Communication skills

Presentation skills

Stakeholder influence

Agency management

Excel

PowerPoint

Cross-functional work

Market research

Commercial acumen

Project management

Tools

Excel

PowerPoint

Job description

Asda Stores Ltd is hiring a Customer Research & Insight Manager to deepen understanding of customers and turn needs and perceptions into actionable insights across strategy, proposition, brand and the end-to-end shopping experience.

Shape and lead end-to-end qualitative and quantitative research projects, manage listening programmes, and partner with cross-functional stakeholders to embed customer evidence into decision-making. Hybrid working with some Home Office days.