Senior Customer Insights & Research Lead (Hybrid)

Asda Stores Ltd; Ledston; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Discretionary bonus

Pension matched

Car allowance £5700

Colleague discount 15%

Wellbeing services access

Inclusion networks

Parental leave policies

Job summary

Asda Stores Ltd is seeking a Customer Research & Insight Manager to deepen understanding of customers and translate needs into actionable insight across strategy, proposition, brand, and the end-to-end shopping experience.

The role requires leading both qualitative and quantitative research, managing listening programmes, and delivering compelling reports that influence cross-functional decisions. This position offers hybrid working with a Home Office base and a strong benefits package.

Qualifications

• Proven experience across qualitative and quantitative research, ideally within retail.
• Strong analytical and problem-solving skills with understanding of customer metrics.
• Excellent communication and presentation skills, able to translate evidence into actionable recommendations.
• Confident in influencing cross-functional and leadership stakeholders and challenging assumptions.
• Experience managing third-party research agencies and suppliers.
• Ability to prioritise and manage a varied research programme with multiple deliverables.

Responsibilities

• Shape and lead end-to-end qualitative and quantitative customer research projects, translating business challenges into clear research questions and robust approaches.
• Manage and develop key customer listening programmes, including brand and perception tracking and the virtual customer community.
• Act as a trusted insight partner to cross-functional stakeholders, shaping briefs and embedding customer evidence into decision making.
• Analyse customer, brand, market and competitor evidence to identify trends and opportunities for Asda.
• Manage external agency partners, subscriptions and self-serve tools, ensuring high-quality research and value for money.
• Create and share compelling reports and engagement moments that bring the customer voice to life and drive action.
• Continuously improve how research is conducted, shaping future approaches based on feedback and learning.
• Adopt a proactive approach by anticipating business needs and embedding insight within governance and planning cycles.
• Contribute to the Customer & Digital function community and collaboration.

Job description

Asda Stores Ltd is seeking a Customer Research & Insight Manager to deepen understanding of customers and translate needs into actionable insight across strategy, proposition, brand, and the end-to-end shopping experience.

The role requires leading both qualitative and quantitative research, managing listening programmes, and delivering compelling reports that influence cross-functional decisions. This position offers hybrid working with a Home Office base and a strong benefits package.