Analytics Manager - Customer Growth & Retention

Dmgmedia; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

25 days holiday

Job summary

DMGT is seeking an Analytics Manager - Customer to lead analytics across acquisition and retention, growing our subscriber base and driving commercial value. The role sits in Central Analytics and collaborates with Customer, CRM, Product and Audience teams.

You will own the customer analytics pillar end-to-end, manage a team of analysts, and ensure insights are delivered at pace with impact, partnering with Marketing, Editorial, and Product to shape strategy.

Qualifications

• Proven experience in customer, subscription, or marketing analytics.
• Strong SQL skills (BigQuery) to analyse large datasets.
• Experience leading or mentoring analysts.
• Experience across acquisition and retention analytics.
• Experience designing and analysing A/B tests.
• Understanding of customer lifecycle, churn, and lifetime value.
• Ability to interpret data and communicate insights clearly.
• Experience with data visualization tools (Power BI, Tableau, Looker).
• Strong stakeholder management and commercial acumen.
• Experience in media, publishing, or digital subscriptions.
• Familiarity with CRM and lifecycle marketing.
• Experience with predictive modelling, forecasting, or statistics (Python or R).
• Familiarity with cloud data environments (Google Cloud, Azure).

Responsibilities

• Lead analysis across the full customer lifecycle from acquisition through retention and lifetime value.
• Develop and maintain frameworks to track customer performance and ensure a consistent view of key metrics.
• Partner with Marketing, CRM, Product, and Editorial teams to drive growth and strategy.
• Define hypotheses and measure the impact of experiments (A/B tests).
• Coach analysts to strengthen technical capability and commercial thinking.
• Translate insights into clear recommendations for senior stakeholders.

Skills

SQL (BigQuery)

A/B testing design

Customer lifecycle / LTV

Team leadership

Forecasting / predictive modelling

Marketing attribution / MMM

Python or R (statistical analysis)

Data storytelling / interpretation

Stakeholder management

CRM & lifecycle marketing

Cloud data environments (GCP / Azure)

Data visualization tools (Power BI,**)

Tools

Power BI

Tableau

Looker

Google Cloud

Job description

DMGT is seeking an Analytics Manager - Customer to lead analytics across acquisition and retention, growing our subscriber base and driving commercial value. The role sits in Central Analytics and collaborates with Customer, CRM, Product and Audience teams.

You will own the customer analytics pillar end-to-end, manage a team of analysts, and ensure insights are delivered at pace with impact, partnering with Marketing, Editorial, and Product to shape strategy.