Senior Marketing Analytics Lead - Data-Driven Growth

DAZN; Churwell; On-site; GBP 55,000 - 70,000; Full time

Benefits offered by this job

DAZN access

25 days annual leave

Private medical insurance

Life assurance

Pension contributions up to 5%

Parental leave

Job summary

DAZN is seeking a Senior Marketing Analyst to act as the analytical backbone of the Central Marketing team. You will turn complex marketing data into actionable insights that shape budgets, campaign strategy, and channel performance across DAZN's markets.

This role owns the reporting infrastructure and collaborates with performance marketing, brand, and data engineering to ensure decisions are grounded in reliable, well-modelled data.

Qualifications

• Strong Looker skills with LookML for dashboard design and troubleshooting.
• Proficient in Snowflake SQL for large-scale data extraction and modelling.
• Experience with notebooks (Deepnote/Jupyter) for advanced analyses.
• Working knowledge of GA4 and Excel for marketing analytics.

Responsibilities

• Design, build, and maintain Looker dashboards and reporting suites.
• Write and optimise SQL queries in Snowflake for marketing data.
• Use notebooks for ad-hoc analysis and repeatable workflows.
• Query GA4 data in BigQuery to support campaign measurement and attribution.
• Build Excel-based models and stakeholder-ready outputs.
• Collaborate with marketing, brand, and CRM teams to track key metrics.
• Translate questions into structured analyses for senior stakeholders.
• Support budgeting and allocation decisions with data-driven modelling.
• Maintain data governance for marketing datasets.

Skills

Looker (LookML)

Snowflake SQL

Python/SQL notebooks

Google Analytics (GA4)

Excel

Marketing metrics frameworks

Stakeholder communication

Multi-market experience

Data storytelling

Tools

Looker

Snowflake

Deepnote/Jupyter

BigQuery

Excel

GA4

Job description

DAZN is seeking a Senior Marketing Analyst to act as the analytical backbone of the Central Marketing team. You will turn complex marketing data into actionable insights that shape budgets, campaign strategy, and channel performance across DAZN's markets.

This role owns the reporting infrastructure and collaborates with performance marketing, brand, and data engineering to ensure decisions are grounded in reliable, well-modelled data.