Customer Analytics Manager

Harnham; Preston; On-site; GBP 40,000 - 50,000; Full time

Job summary

Harnham is seeking a Customer Analytics Manager in Lancashire to join the CRO & Data team. You will ensure data accuracy and governance, while using analytics to drive insight-led decisions across CRM, Marketing, and Trading.

You will develop customer segmentation, support personalization strategies, and collaborate on data integration and customer identity initiatives. Strong communication skills are essential to translate data for non-technical stakeholders.

Qualifications

• Strong SQL skills required.
• Experience with data visualization/BI tools, preferably Power BI.
• Experience developing customer segmentation and CRM personalization strategies.

Responsibilities

• Govern customer data to ensure accuracy and governance.
• Deliver insight-led decisions by translating data into clear insights for stakeholders.
• Support CRM, marketing and personalization strategies through reporting and segmentation.
• Assist with customer data integration projects and identity resolution.

Skills

Strong SQL skills

Customer segmentation experience

Communication of insights

Tools

Power BI

Job description

Customer Analytics Manager

£40,000-£50,000

Lancashire

The Company

A customer-centric UK retail brand with a strong digital and multi-channel presence is seeking a Customer Analytics Manager! This business is known for its people-first culture and long-term commitment to customer experience, and they continue to invest heavily their in data, CRO, and CRM capability to support growth and personalisation

The Role

As Customer Analytics Manager, you’ll sit within the CRO & Data team, working closely with CRM, Marketing, Trading, and Tech teams to ensure customer data is accurate, well-governed, and used effectively to drive insight-led decision making. This role blends customer data management with hands-on analytics, supporting CRM strategy through segmentation, reporting, and behavioural analysis. You’ll also play a key role in optimising customer data integration and supporting projects around customer identity and unique customer IDs

Your Skills & Experience

• Strong SQL skills
• Hands-on experience with data visualisation and BI tools, ideally Power BI
• Experience developing customer segmentation and supporting CRM personalisation strategies
• Confident communicator, able to translate data into clear insights for non-technical stakeholders

The Benefits

• £40,000-£50,000