Customer Analyst

Harnham; Portsmouth; Hybrid; GBP 43,000 - 58,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

Harnham in Southampton (1 day a week in the office) is seeking a Customer Analytics Analyst to shape customer, CRM and retail media analytics, translating data into strategic insights that influence commercial decisions.

You will work across campaigns, audience analytics and customer behaviour to deliver actionable insights, measure ROI and support marketing activation. The role offers a hybrid working model within a high-performing analytics team.

Qualifications

• Strong SQL and data visualisation experience.
• Experience working with customer and CRM data at scale.
• Commercial experience in marketing campaign measurement and analytics.
• Understanding of statistical testing, confidence intervals and significance measures.

Responsibilities

• Analyse customer, CRM, loyalty and retail media data to uncover actionable insights.
• Measure campaign performance using uplift analysis, incrementality testing and ROI evaluation.
• Build and assess customer audiences and segments for marketing activation.
• Apply statistical techniques to support recommendations and business decisions.
• Present findings clearly to both technical and non-technical stakeholders.
• Support the development of customer health and engagement metrics.

Skills

SQL

Data visualisation

CRM data analytics

Campaign measurement analytics

Statistical testing

Stakeholder communication

Databricks

Tools

Databricks

Data visualisation tools

Job description

Customer Analytics Analyst

Southampton (1 day a week) | £50,000 + Bonus

This is an opportunity to join a well-established, data-driven business where you'll help shape customer, CRM and retail media strategy through analytics. Working across campaign measurement, audience analytics and customer behaviour, you'll deliver insights that directly influence commercial decisions.

The Company

They are a leading consumer-facing organisation with a strong omnichannel presence and a growing focus on data and analytics. Their analytics function partners closely with marketing and commercial teams to drive customer growth and campaign performance.

The Role

• Analyse customer, CRM, loyalty and retail media data to uncover actionable insights.
• Measure campaign performance using uplift analysis, incrementality testing and ROI evaluation.
• Build and assess customer audiences and segments for marketing activation.
• Apply statistical techniques to support recommendations and business decisions.
• Present findings clearly to both technical and non-technical stakeholders.
• Support the development of customer health and engagement metrics.

Your Skills & Experience

• Strong SQL and data visualisation experience.
• Experience working with customer and CRM data at scale.
• Commercial experience in marketing campaign measurement and analytics.
• Understanding of statistical testing, confidence intervals and significance measures.
• Exposure to cloud-based data environments such as Databricks.
• Ability to communicate insights to a range of stakeholders.

What They Offer

• £50,000 base salary
• Hybrid working model
• Exposure to customer analytics, loyalty, CRM and retail media projects within a high-performing analytics team