Customer Insights Analyst

Harnham; West Midlands; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Bonus

Pension

Job summary

Harnham is seeking a Customer Insights Analyst in the West Midlands on a 12-month fixed-term contract (mat cover), with hybrid working (1 day per week in the office). The role focuses on delivering accurate customer selections to support campaigns, turning briefs into robust data-driven outputs, and collaborating with analytics and marketing to drive performance.

Key responsibilities include building and optimising SQL-based selections, joining data from multiple sources, and using APIs to push

Qualifications

• Strong SQL capability and ability to optimise complex queries.
• Experience in campaign selections, customer analytics, CRM data, or related data roles.
• Ability to translate business requirements into practical data solutions.
• Comfortable working with multiple data sources and large datasets.

Responsibilities

• Translating campaign briefs into clear, structured technical requirements.
• Building, running, and optimising campaign selections using SQL.
• Joining and manipulating data from multiple sources including CRM, transactional, and engagement data.
• Using APIs to push selections into a CRM platform for email and direct mail campaigns.
• Partnering with analytics for testing, measurement, and performance analysis.
• Planning selections ahead of delivery schedules to support campaign execution.
• Contributing to data platform migrations and process improvements.

Skills

SQL

Campaign selections

CRM data

Data analysis

Translating briefs to data solutions

Job description

Customer Insights Analyst

£45,000 - £50,000 + bonus + strong pension

Hybrid - West Midlands (1x day per week)

12 Month Fixed Term Contract (Mat cover)

The Company

They are a well-established UK financial services organisation with a strong customer-first culture and a reputation for high-quality service. Data and analytics are a strategic priority, with ongoing investment in modern platforms, tools, and ways of working. The environment is collaborative, stable, and focused on long-term value rather than short-term wins.

The Role

As a Customer Selections and Analytics Consultant, you will be responsible for delivering accurate and timely customer selections that support a wide range of campaigns. You will work closely with analytics and marketing stakeholders to turn campaign briefs into robust, data-driven outputs.

Key responsibilities include:

• Translating campaign briefs into clear, structured technical requirements
• Building, running, and optimising campaign selections using SQL
• Joining and manipulating data from multiple sources including CRM, transactional, and engagement data
• Using APIs to push selections into a CRM platform, supporting email and direct mail campaigns
• Partnering with analytics specialists on testing, measurement, and performance analysis
• Planning selections ahead of delivery schedules to support smooth campaign execution
• Contributing to wider data platform migrations and process improvements

Your Skills and Experience

• Strong SQL capability, with confidence building and optimising complex queries
• Experience in campaign selections, customer analytics, CRM data, or a related data role
• Ability to translate business requirements into practical data solutions
• Comfortable working with multiple data sources and large customer datasets
• Experience supporting marketing or customer communications campaigns
• Industry background is open, with transferable analytical experience valued

What They Offer

• Competitive salary and benefits package
• Hybrid working with flexibility built into the culture
• Exposure to large-scale data platform and CRM transformation projects
• Clear opportunities to develop technical capability and progress within analytics
• A supportive, collaborative team environment with strong knowledge sharing