Customer Analytics Lead: Insight-Driven CRM & Segmentation

Harnham; Burscough; On-site; GBP 40,000 - 50,000; Full time

Benefits offered by this job

£40,000-£50,000

Job summary

Harnham is seeking a Customer Analytics Manager in Lancashire to join the CRO & Data team. You will blend customer data management with hands-on analytics, driving insight-led decisions and supporting CRM strategy through segmentation and reporting.

Key skills include strong SQL, Power BI, and experience building customer segments and communicating insights to non-technical stakeholders. The role focuses on data governance, identity projects, and enhancing personalisation across channels.

Qualifications

• Strong SQL skills.
• Experience with data visualization and BI tools, ideally Power BI.
• Experience developing customer segmentation and supporting CRM personalization strategies.
• Confident communicator, able to translate data into clear insights for non-technical stakeholders.

Responsibilities

• Analyze customer data to drive insight-led decision making within the CRO & Data team.
• Support CRM strategy through segmentation and reporting.
• Help govern and improve customer data integration and identity projects.

Skills

SQL

Data visualization

Customer segmentation

Stakeholder communication

Tools

Power BI

Job description

Harnham is seeking a Customer Analytics Manager in Lancashire to join the CRO & Data team. You will blend customer data management with hands-on analytics, driving insight-led decisions and supporting CRM strategy through segmentation and reporting.

Key skills include strong SQL, Power BI, and experience building customer segments and communicating insights to non-technical stakeholders. The role focuses on data governance, identity projects, and enhancing personalisation across channels.