Cross-Platform PPC Lead | AI-Driven Growth

MrQ; St Albans; Hybrid; GBP 60,000 - 110,000; Full time

Benefits offered by this job

Birthday leave

Parental leave

Health insurance

Growth allowance

Flexible working

Job summary

MrQ is seeking a hands-on Performance Marketing professional to own the paid acquisition stack for web and app end-to-end during a maternity cover. You will unify Google Ads, Microsoft Ads, Apple Search Ads and Google App Campaigns under one strategy, balancing budgets and optimizing performance.

You'll work with AI to draft ad variants, analyze Firebase and Analytics data, run tests, and report clearly on KPI movement.

Qualifications

• 5+ years hands-on PPC and app marketing.
• 1

Responsibilities

• You own the cross-platform PPC strategy and make budget decisions.
• 2
• You run campaigns end to end with ownership of results.
• 3
• You optimize spend to hit KPIs across channels.
• 4
• You integrate AI into the workflow for research, analysis and reporting.
• 5
• You test and iterate ad variants, creative, and landing pages.
• 6
• You monitor competitors and market trends to inform strategy.

Skills

PPC

App marketing

Cross-platform ads

Budget management

Analytics

AI in marketing

Bid optimization

Ad copywriting

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Microsoft Ads

Apple Search Ads

Google App Campaigns

Google Analytics

Firebase

Adjust

Looker Studio

Job description

MrQ is seeking a hands-on Performance Marketing professional to own the paid acquisition stack for web and app end-to-end during a maternity cover. You will unify Google Ads, Microsoft Ads, Apple Search Ads and Google App Campaigns under one strategy, balancing budgets and optimizing performance.

You'll work with AI to draft ad variants, analyze Firebase and Analytics data, run tests, and report clearly on KPI movement.