PPC Lead: AI-Driven Paid Search & Growth

Adfabric; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Private healthcare and pension

IPA Accelerator training

AI upskilling opportunities

Diverse client roster

Job summary

Adfabric, a London-based independent media planning and buying agency, is seeking a PPC Manager to lead paid search campaigns with strong Google Ads experience. You will own accounts end-to-end, contribute to AI-driven tooling, and collaborate across a fast-growing, founder-led team.

The role emphasizes ownership, autonomy, and growth into cross-channel responsibilities while staying ahead of paid search trends and delivering measurable client results.

Qualifications

• 3+ years' agency experience planning and activating paid search campaigns with hands-on Google Ads expertise.
• Interest in newer platforms like OpenAI Ads and where paid search is heading next.
• Strong analytical skills with Excel, Data Studio and GA4/GTM reporting.
• Proven track record of turning analysis into measurable performance improvements and managing budgets.

Responsibilities

• Lead planning, activation and optimisation of paid search campaigns (Google Ads first).
• Own accounts end-to-end with autonomy and support from the PPC Lead.
• Collaborate to build/refine AI-driven tools for PPC management and reporting.
• Stay ahead of paid search trends, testing new tools early.
• Analyse complex data sets and translate into actionable insights for clients.
• Manage campaign budgets and own commercial results on accounts.
• Scope into paid social over time and align with the wider media mix.
• Foster a test-and-learn culture and pursue ongoing professional development.

Skills

Google Ads

OpenAI Ads

Data Studio

GA4/GTM

Excel

Budget management

Autonomy

Analytical thinking

Communication skills

Job description

Adfabric, a London-based independent media planning and buying agency, is seeking a PPC Manager to lead paid search campaigns with strong Google Ads experience. You will own accounts end-to-end, contribute to AI-driven tooling, and collaborate across a fast-growing, founder-led team.

The role emphasizes ownership, autonomy, and growth into cross-channel responsibilities while staying ahead of paid search trends and delivering measurable client results.