Head of PPC & App Growth - AI-Powered, Cross-Platform

MrQ; United Kingdom; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Birthday leave

Parental leave

Health & life insurance

Wellness incentives

Growth allowance

Flexible working

Job summary

MrQ is seeking an experienced Performance Marketing professional to own the cross-platform PPC strategy for web and app. You will manage Google Ads, Microsoft Ads, Apple Search Ads and Google App Campaigns end-to-end, delivering integrated acquisition and optimising spend to hit KPIs.

You will leverage AI to research, analyse and report, turning data into actionable insights while crafting high-converting ad copy and briefing designers for creative tests.

Qualifications

• 5+ years hands-on PPC and app marketing experience.
• Experience across Google Ads, Microsoft Ads, Apple Search Ads and Google App Campaigns.
• Fluent with analytics tools like GA, Firebase, Adjust, Looker Studio.
• Demonstrated ability to automate processes with AI and translate data into decisions.
• Experience creating high-converting ad copy and briefing designers.

Responsibilities

• Own the cross-platform PPC strategy for web and app, spanning Google Ads, Microsoft Ads, Apple Search Ads and Google App Campaigns.
• Run campaigns end-to-end: keyword research, ad creation, bid optimization, audience segmentation.
• Allocate spend to hit KPIs and maximize ROI across channels.
• Incorporate AI into workflows for research, analysis, and reporting, with careful validation.
• Turn data into decisions using GA, Firebase, Looker Studio and other tools.

Skills

PPC ownership

Cross-platform ads

Analytics fluency

AI in marketing

Ad copywriting

Tools

Google Ads

Microsoft Ads

Apple Search Ads

Google App Campaigns

Looker Studio

Firebase

Adjust

Job description

MrQ is seeking an experienced Performance Marketing professional to own the cross-platform PPC strategy for web and app. You will manage Google Ads, Microsoft Ads, Apple Search Ads and Google App Campaigns end-to-end, delivering integrated acquisition and optimising spend to hit KPIs.

You will leverage AI to research, analyse and report, turning data into actionable insights while crafting high-converting ad copy and briefing designers for creative tests.