PPC Growth Lead | AI-Powered Ad Testing & Landing Pages

Lever, Inc.; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

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Health insurance

Pension plan

Flexible working

Dog-friendly office

Job summary

Numan is seeking a Growth Marketing Manager to own hands-on PPC, landing page testing, and performance analysis. You’ll translate strategy into live campaigns and pages, reporting to the Head of Growth. Expect close coaching and growth into broader channels.

The role requires 3–5 years in performance marketing with strong Google Ads experience, sharp copy skills, and CMS familiarity. A data-driven, AI‑savvy mindset is essential for rapid iteration.

Qualifications

• 3–5 years in performance or growth marketing.
• Hands‑on PPC experience in Google Ads.
• Strong ad copy skills and testing.
• Experience running A/B tests on landing pages or ad copy.
• Comfort building and editing pages in a CMS.
• Analytical, able to explain weekly numbers and link actions to results.
• AI-first approach to tools and automation.
• Willingness to learn from experts and take on more.

Responsibilities

• Build, edit and optimise campaigns in Google Ads under the PPC Lead.
• Manage keywords, negatives, budgets and bids with rationale.
• Monitor performance, terms and diagnostics; troubleshoot issues.
• Support signal quality and LTV‑led optimisation as CPA evolves.
• Write, test and iterate responsive ad headlines and assets.
• Run a structured ad copy testing programme with documented results.
• Use AI tools to draft copy variants while preserving brand voice.
• Work within healthcare advertising rules and handle disapprovals.
• Build and edit landing pages in the CMS, from quick variants to new campaigns.
• Plan and run A/B tests on landing pages with clear hypotheses and metrics.
• Match landing page messaging to search intent and ad copy.
• Collaborate with design/brand/product on changes needing more than CMS edits.
• Own weekly performance analysis across PPC and landing pages and report CAC/LTV/payback.
• Use Looker/Amplitude to pull insights and automate reporting.
• Share findings with PPC Lead, Head of Growth and wider team.

Skills

PPC expertise

Google Ads

Ad copy testing

CMS editing

Analytics

AI tooling

Growth mindset

Questioning assumptions

Execution speed

Regulatory awareness

Job description

Numan is seeking a Growth Marketing Manager to own hands-on PPC, landing page testing, and performance analysis. You’ll translate strategy into live campaigns and pages, reporting to the Head of Growth. Expect close coaching and growth into broader channels.

The role requires 3–5 years in performance marketing with strong Google Ads experience, sharp copy skills, and CMS familiarity. A data-driven, AI‑savvy mindset is essential for rapid iteration.