Senior Paid Search Lead — AI-Driven Growth & ROI

Phoenix Court Group; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working

Holiday allowance

Volunteering day

Family leave

Training framework

Discounts on products

Equity options

ClassPass membership

Job summary

Bloom & Wild Group is seeking a data‑driven Paid Search Lead to own multi-market campaigns, manage budgets and coordinate with an external agency for high‑impact results. You’ll optimise feeds, oversee app campaigns and stay ahead of Google platform changes to maximise ROI.

You’ll collaborate with brand, product and analytics teams, use Tableau for reporting, and mentor colleagues while driving conversion efficiency across markets.

Qualifications

• Extensive hands-on experience managing Google Search, Shopping and Performance Max campaigns.
• Strong analytics, tracking and measurement skills across multi-market campaigns.
• Experience managing third-party agencies to deliver results.

Responsibilities

• Own paid search strategy: lead campaigns across UK, DE, NL and other markets to align with brand and business goals.
• Own the budget: manage search spend, CAC, LTV and retention costs to guide investments.
• Lead our agency partner: oversee performance targets, SLAs and best practices.
• Set optimisation approach: define keyword strategy, ad copy tests and audience targeting.
• Own App Campaigns: oversee Google App Campaigns and Apple Search Ads.
• Manage the Google relationship: collaborate with the account manager and agency.
• Own feed & process: improve product feeds for Shopping and Performance Max.
• Shape the roadmap: translate data into actionable insights with Tableau and in-platform reporting.
• Stay ahead: monitor platform updates and test new features.
• Champion AI in search: apply generative AI features and LLm-driven search trends.
• Be the go-to expert: mentor juniors and share learnings across the team.
• Protect share of voice: monitor competitors, especially during peak moments.

Skills

Google Paid Search

Analytics & tracking

Data-driven decisions

Agency management

Proactive & hands-on

Organized planning

Curious & adaptable

Tools

Google Ads platform

Tableau

Job description

Bloom & Wild Group is seeking a data‑driven Paid Search Lead to own multi-market campaigns, manage budgets and coordinate with an external agency for high‑impact results. You’ll optimise feeds, oversee app campaigns and stay ahead of Google platform changes to maximise ROI.

You’ll collaborate with brand, product and analytics teams, use Tableau for reporting, and mentor colleagues while driving conversion efficiency across markets.