Cross-Channel Performance Marketing Manager

Rocksteady Music School Limited; England; On-site; GBP 40,000 - 50,000; Full time

Benefits offered by this job

35 hour working week

28 days holiday plus bank holidays

Long service awards

Free onsite parking

Personal development opportunities

Comprehensive benefits package

Equality and welfare commitment

Job summary

Rocksteady Music School Limited in Liphook, Hampshire, seeks a Performance Marketing Manager to own the paid media engine across Meta, LinkedIn, Google and YouTube. You will build audience intelligence, test creative, and strengthen attribution to drive qualified B2B and B2E pipeline for Rocksteady.

You will manage budgets, run ABM-focused campaigns, and partner with Growth Ops to ensure UTMs, pixels, and CRM integration are correct. A strong track record in multi-channel paid media is essential.

Qualifications

• Strong experience in paid media and performance marketing roles.
• Proven hands-on platform expertise across Meta as a primary paid channel.
• Experience across LinkedIn, Google and YouTube.
• In-platform delivery with third-party execution experience.
• B2B demand generation and pipeline-focused marketing experience.
• Understanding of SEO/AEO desirable.
• UTM governance and conversion pixel management.

Responsibilities

• Build, manage, and optimise paid campaigns across Meta, LinkedIn, Google and YouTube.
• Manage separate campaign structures for B2B school growth and employer brand recruitment.
• Provide briefs to design and comms teams to optimise creative.
• Own the paid media budget and allocate spend based on pipeline data.
• Report media and budget performance to senior stakeholders weekly.
• Run a structured creative and messaging test programme.
• Own tracking, attribution, and data integrity for all paid channels.
• Manage agency or 3rd party execution.
• Support ABM strategy on paid channels.
• Stay ahead of platform developments and new ad formats.
• Collaborate across teams to maintain high standards.

Skills

Paid media

Performance marketing

LinkedIn

Google

Meta

YouTube

ABM

UTM governance

Tools

UTM tagging

CRM integration

Conversion pixels

Agency management

Job description

Rocksteady Music School Limited in Liphook, Hampshire, seeks a Performance Marketing Manager to own the paid media engine across Meta, LinkedIn, Google and YouTube. You will build audience intelligence, test creative, and strengthen attribution to drive qualified B2B and B2E pipeline for Rocksteady.

You will manage budgets, run ABM-focused campaigns, and partner with Growth Ops to ensure UTMs, pixels, and CRM integration are correct. A strong track record in multi-channel paid media is essential.