B2C Paid Media Lead—Performance Growth

Rocking Zebra Milton Keynes; England; On-site; GBP 60,000 - 90,000; Full time

Job summary

Rocking Zebra Milton Keynes is seeking a Performance Marketing Manager on a 12-month fixed term contract. You will own B2C paid media activity, optimise campaigns and drive-quality leads while demonstrating clear ROI.

You'll manage a £1.5m annual budget across Google Ads and Meta, test channels, collaborate with agencies and internal teams, and report on spend, lead quality and performance to senior stakeholders.

Qualifications

• Experience as Performance Marketing Manager or similar in B2C.
• Hands-on Google Ads and Meta with lead generation focus.
• Experience managing large budgets and showing commercial impact.
• Analytical mindset with data-driven testing to improve results.
• Strong stakeholder and agency management skills.

Responsibilities

• Manage and optimise a £1.5m annual paid media budget across paid channels.
• Drive performance across Google Ads and Meta; explore TikTok, Bing, other platforms.
• Generate quality enquiries and reduce acquisition costs.
• Test audiences, creatives, formats, and landing pages.
• Use GA4, Looker Studio, GTM and funnel reporting to drive actions.
• Collaborate with agencies and internal teams to deliver campaigns.
• Support organic acquisition via keyword insights and local SEO.
• Provide reporting on spend, lead quality, conversion, ROI.

Skills

Paid media management

Google Ads

Meta Ads

Budget management

Analytics

Stakeholder management

SEO knowledge

Tools

GA4

Looker Studio

Google Tag Manager

Funnel reporting

Job description

Rocking Zebra Milton Keynes is seeking a Performance Marketing Manager on a 12-month fixed term contract. You will own B2C paid media activity, optimise campaigns and drive-quality leads while demonstrating clear ROI.

You'll manage a £1.5m annual budget across Google Ads and Meta, test channels, collaborate with agencies and internal teams, and report on spend, lead quality and performance to senior stakeholders.