Senior Paid Ads Manager — Data-Driven Growth (Meta/LinkedIn)

Deel; United Kingdom; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Stock grants

Flexible working

Office membership via IWG

Job summary

Deel in the United Kingdom is seeking a Senior Paid Ads Manager to own paid performance for a product vertical. You will optimize campaigns across Meta, LinkedIn, X, and YouTube, partnering with PMMs and product teams to drive opportunities.

In this role you will turn data into insights, manage bidding and budgets, and leverage AI tools to speed up reporting and optimization. You’ll collaborate with regional teams and creative partners to scale growth.

Qualifications

• 6+ years of experience managing paid ads campaigns across Meta/Facebook and LinkedIn; experience on X and YouTube required.
• Strong experience selling into a sales-led growth funnel; exposure to product-led growth is a plus.
• Track record of managing campaigns against daily performance benchmarks (CPL, CPA, ROAS) and adjusting quickly based on data.
• Experience partnering with product marketing and product teams to run campaigns tied to product launches and feature announcements.
• Skilled at translating data into clear, actionable insights for non-paid audiences.
• Works with autonomy, moves fast, and builds AI tools into daily workflow.
• Data-driven with dashboards and analytics tools to track, report on, and optimize performance.
• Excellent collaborator across Product Marketing, Product, Creative, Regional Marketing, and Growth teams.
• Nice to have: experience with paid search, display, or native advertising.
• Nice to have: experience localizing paid campaigns across multiple countries or regions.

Responsibilities

• Own paid performance for different product verticals, ensuring messaging and benchmarks for new opportunities.
• Manage day-to-day paid campaigns across Meta/Facebook, LinkedIn, X, and YouTube with daily performance tracking.
• Plan, launch, and optimize paid campaigns tied to product releases and features.
• Turn campaign data into actionable insights and flag trends to product teams and PMMs.
• Own bidding, budgets, targeting, and creative testing across platforms to hit goals.
• Use AI tools daily to speed up reporting, testing, and optimization.
• Collaborate with local marketing teams and agencies to adapt paid strategy regionally.
• Share benchmarks and insights with the Growth team and ensure alignment across products.
• Partner with Copywriting and Design to tailor ad creative by product, platform, and region.
• Maintain relationships with platform reps and evaluate new platforms or formats.

Skills

Autonomy

Data-driven

Analytical

Collaboration

AI tooling

Tools

Meta/Facebook

LinkedIn

X (Twitter)

YouTube

Dashboards/Analytics tools

Job description

Deel in the United Kingdom is seeking a Senior Paid Ads Manager to own paid performance for a product vertical. You will optimize campaigns across Meta, LinkedIn, X, and YouTube, partnering with PMMs and product teams to drive opportunities.

In this role you will turn data into insights, manage bidding and budgets, and leverage AI tools to speed up reporting and optimization. You’ll collaborate with regional teams and creative partners to scale growth.