Digital Optimisation Manager

Vertical Advantage; Greater London; Hybrid; GBP 55,000 - 90,000; Full time

Job summary

Vertical Advantage is seeking a Digital Optimisation Manager to drive the ongoing improvement of the brand's ecommerce site. You will own the optimisation roadmap and backlog, lead A/B testing and experimentation, and prioritise changes that deliver measurable commercial value.

You will work with analytics, UX best practices and cross-functional teams to optimise conversions, AOV and site speed while staying aligned with brand guidelines.

Qualifications

• 3+ years' experience in digital optimisation, ecommerce, product management, UX, CRO or similar role.
• Experience managing digital development backlogs with in-house teams or external agencies.
• Planned, run and analysed A/B testing programmes.
• Understanding of UX best practice, responsive design and customer-centred design.
• Ability to spot opportunities in analytics with heatmaps and session replay tools.
• Ability to create wireframes, user journeys and low-fidelity prototypes.
• Commercial mindset balancing customer needs with technical constraints.
• Clear communication with technical and non-technical audiences across teams.

Responsibilities

• Act as Product Owner for the website, balancing BAU, bugs, technical improvements and optimisation work.
• Own the A/B testing and personalisation agenda; identify opportunities and run tests.
• Use analytics, heatmaps and usability tools to prioritise improvements.
• Own delivery against CRO KPIs like Conversion Rate and AOV.
• Shape solutions via research, wireframes, user journeys and prototypes.
• Optimise and enrich site content to boost engagement and conversions.
• Collaborate with development, Ecommerce, Brand, Marketing, Trading, IT teams.
• Make strategic recommendations on new digital capabilities.

Skills

Digital optimisation

Ecommerce

Product management

UX

CRO

A/B testing

Web analytics

Wireframes

Stakeholder management

Team collaboration

Tools

Statsig

Optimizely

VWO

Monetate

Job description

Premium Fashion & Apparel Brand | Hybrid, London (1–2 days a week in office)

The opportunity

Our client is a premium apparel brand with a growing ecommerce business. They are looking for a Digital Optimisation Manager to lead the continuous improvement of their website.

You will own the optimisation roadmap and the development backlog, and run the A/B testing and experimentation programme.

You will use data, customer insight and close collaboration with development partners to prioritise the changes that deliver measurable commercial value. Reporting to the Head of eCommerce, you will combine commercial awareness with UX best practice, so that every improvement reflects the brand and supports continued growth.

What you'll do

• Act as Product Owner for the website. You will balance BAU, bug fixes, technical improvements and optimisation work, and focus development resource on the highest-value opportunities.
• Own the A/B testing and personalisation agenda. You will identify opportunities, prioritise experiments, build and launch simple tests yourself, and report on outcomes.
• Use analytics, heatmaps, session replay and usability tools to find customer pain points and turn them into development priorities.
• Own delivery against Conversion Rate, Average Order Value, Site Speed and other agreed digital KPIs.
• Shape solutions through research, wireframes, user journeys, user stories and prototypes.
• Optimise and enrich site content to improve engagement, conversion and commercial performance.
• Work with the development and project teams, and with Ecommerce, Brand, Marketing, Trading, Customer Service and IT colleagues, to keep projects on time and on budget.
• Make strategic recommendations on functionality, customer journeys and new digital capabilities.
• Champion UX and CRO best practice while keeping everything consistent with the brand guidelines.

About you

• You have 3+ years' experience in digital optimisation, ecommerce, product management, UX, CRO or a similar role.
• You have managed digital development backlogs, working with in-house teams or external agencies.
• You have planned, run and analysed A/B testing programmes.
• You understand UX best practice, responsive design and customer-centred design.
• You can spot opportunities in analytics and behavioural data, and you're comfortable with heat mapping, session replay and usability tools.
• You can create wireframes, user journeys and low-fidelity prototypes.
• You are commercially minded and can balance customer needs, technical complexity and business priorities.
• You communicate clearly with both technical and non-technical audiences, and manage stakeholders well across multiple teams.
• You are proactive and confident enough to challenge and improve the way things are done.Experience with experimentation or personalisation platforms such as Statsig, Optimizely, VWO or Monetate.