D2C Website Optimisation Manager

Nurture Talent; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Nurture Talent is partnering with a premium fashion brand in London to hire a Website Optimisation Manager. You will own the optimisation roadmap, lead A/B testing, and collaborate with development, marketing and UX teams to drive commercial value while maintaining brand standards.

Hybrid role with 1–2 days in the London office; you will use analytics, heatmaps and user research to prioritise improvements, delivering measurable impact on CRO, AOV and site speed and shaping the ecommerce

Qualifications

• 3+ years' experience in digital optimisation, ecommerce, product management, UX, CRO or a similar role.
• Experience managing digital development backlogs with in-house teams or agencies.
• Planned, run and analysed A/B testing programmes.
• Knowledge of UX best practice, responsive design and customer-centred design.
• Skilled in analytics, heatmaps, session replay and usability tools.
• Ability to create wireframes, user journeys and low-fidelity prototypes.
• Commercially minded with ability to balance customer needs and business priorities.
• Excellent communication with technical and non-technical stakeholders.
• Experience with experimentation or personalisation platforms such as Statsig, Optimizely, VWO or Monetate.

Responsibilities

• Act as the Owner for the website and balance BAU, bugs, tech improvements and optimisation work.
• Own the A/B testing and personalisation agenda and report outcomes.
• Identify customer pain points via analytics and usability tools and translate into development priorities.
• Deliver against digital KPIs like Conversion Rate and AOV.
• Shape solutions through research, wireframes, journeys and prototypes.
• Optimise site content to improve engagement and commercial performance.
• Collaborate with Ecommerce, Brand, Marketing and IT to keep projects on time and budget.
• Make strategic recommendations on functionality and customer journeys.
• Champion UX and CRO best practice aligned with brand guidelines.

Skills

Digital optimization

Backlog management

A/B testing

UX

Analytics

Wireframes

Stakeholder management

Experimentation platforms

Tools

Statsig

Optimizely

VWO

Monetate

Job description

Premium Fashion & Apparel Brand | Hybrid, London (1–2 days a week in office)

The opportunity

Our client is a premium apparel brand with a growing ecommerce business. They are looking for a Website Optimisation Manager to lead the continuous improvement of their website.

You will own the optimisation roadmap and the development backlog, and run the A/B testing and experimentation programme.

You will use data, customer insight and close collaboration with development partners to prioritise the changes that deliver measurable commercial value. Reporting to the Head of eCommerce, you will combine commercial awareness with UX best practice, so that every improvement reflects the brand and supports continued growth.

What you'll do

• Act as the Owner for the website. You will balance BAU, bug fixes, technical improvements and optimisation work, and focus development resource on the highest-value opportunities.
• Own the A/B testing and personalisation agenda. You will identify opportunities, prioritise experiments, build and launch simple tests yourself, and report on outcomes.
• Use analytics, heatmaps, session replay and usability tools to find customer pain points and turn them into development priorities.
• Own delivery against Conversion Rate, Average Order Value, Site Speed and other agreed digital KPIs.
• Shape solutions through research, wireframes, user journeys, user stories and prototypes.
• Optimise and enrich site content to improve engagement, conversion and commercial performance.
• Work with the development and project teams, and with Ecommerce, Brand, Marketing, Trading, Customer Service and IT colleagues, to keep projects on time and on budget.
• Make strategic recommendations on functionality, customer journeys and new digital capabilities.
• Champion UX and CRO best practice while keeping everything consistent with the brand guidelines.

About you

• You have 3+ years' experience in digital optimisation, ecommerce, product management, UX, CRO or a similar role.
• You have managed digital development backlogs, working with in-house teams or external agencies.
• You have planned, run and analysed A/B testing programmes.
• You understand UX best practice, responsive design and customer-centred design.
• You can spot opportunities in analytics and behavioural data, and you're comfortable with heat mapping, session replay and usability tools.
• You can create wireframes, user journeys and low-fidelity prototypes.
• You are commercially minded and can balance customer needs, technical complexity and business priorities.
• You communicate clearly with both technical and non-technical audiences, and manage stakeholders well across multiple teams.
• You are proactive and confident enough to challenge and improve the way things are done.
• Experience with experimentation or personalisation platforms such as Statsig, Optimizely, VWO or Monetate.