E-Commerce Optimisation Executive

Hearst UK; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Specsavers eye care

Health Cash Plan

Mental health support

Discounted gym memberships

Cycle to Work scheme

Location Flex

Holiday Exchange

Charity Day

Wellbeing resources

Hearst ERG Groups

Job summary

Hearst UK is recruiting an E-commerce Optimisation Executive to accelerate subscription and membership growth by refining the end-to-end customer journey. You will define requirements, drive improvements on the checkout, and coordinate testing with the Acquisition team.

Based in London with a hybrid setup (four days in the office, one day WFH), you’ll work across brands to optimise pages, analyze performance, and deliver data-driven recommendations that improve conversion and retention.

Qualifications

• Proficiency in GA4 analytics is desirable.
• Ability to tell insights from data to drive decisions.
• Experience with e-commerce platforms and CRO practices.
• Familiarity with Magento/Adobe Commerce CMS.
• Solid understanding of digital marketing concepts.
• Experience in A/B testing and optimisation workflows.
• Basic HTML/CSS knowledge is a plus.

Responsibilities

• Maintain storefront updates in Adobe Commerce/Magento (subscription pages, landing pages, content blocks).
• Implement on-site campaign changes to support priorities and maintain a forward calendar.
• Turn business and UX requirements into detailed briefs for the new checkout provider.
• Coordinate UAT and regression testing, track progress and raise risks early.
• Draft and manage A/B test plans and QA experiments pre- and post-launch.
• Monitor GA4 funnel performance and provide actionable insights.

Skills

GA4 skills

Analytical storytelling

E-commerce experience

Magento/Adobe CMS

Digital marketing

CRO experience

HTML/CSS

Job description

Job Description

We are the UK’s leading premium publisher, home to iconic and influential media brands including Good Housekeeping, Esquire, Men's & Women’s Health, Elle, Harper’s Bazaar and Prima & Red. At Hearst UK, we don’t just create content - we shape culture.

Our workplace is built on collaboration, creativity, and trust. We champion bold ideas, embrace innovation, and continually evolve to meet the moment - all while celebrating the legacy that’s brought us here. We believe in each other’s potential and push boundaries together to make a meaningful impact, both in the media landscape and in people’s lives.

We’re proud of our heritage - but even more excited about making history.

Hearst UK operate a hybrid working model of four days per week in the office and one day working from home. Our office is based at House of Hearst, 30 Panton Street, St James’s, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.

The Role…

At Hearst UK, customer revenue is a fast-growing part of the business, with ambitious plans to grow subscriptions and memberships across our existing brands and new launches.

We are currently migrating our e-commerce landing pages and checkout journeys onto new platform. This role will be key to making that a success, defining requirements, building and improving customer journeys, and ensuring they are optimised to drive conversion.

Sitting within the Customer Acquisitions team, the E-commerce Optimisation Executive will focus on improving the end-to-end acquisition journey to increase subscription and membership sales. The role is responsible for delivering growth through testing, performance analysis, journey development and QA, ensuring a seamless and high-converting customer experience.

Main Duties…

E-COMMERCE:

WEBSITE MANAGEMENT

• Maintenance of storefront: Manage day-to-day updates in Adobe Commerce/Magento (subscription pages, landing pages, content blocks, and special issue pages).
• Implement onsite champaign changes to support the customer team priorities.
• Support the Optimisation Lead on planning and schedule campaign updates (offers, seasonal messaging) and maintain a forward calendar aligned with the acquisitions team.

CHECKOUT MANAGEMENT & SUPPORT

• Work with the Optimisation Lead and the Delivery Manager to turn business and UX requirements into detailed client requirement briefs and acceptance criteria for the new checkout provider.
• Act as the main contact for checkout logic and frontend behaviour, resolving queries and logging issues clearly.
• Coordinate UAT and regression testing, track progress, and elevate risks early.

CRO & EXPERIMENTATION

• Maintain a clean, prioritised optimisation backlog with clear evidence and hypotheses.
• Draft A/B test plans (hypothesis, variants, targeting, metrics) and coordinate assets.
• QA experiments pre and post-launch, monitor performance, and flag issues.
• Apply ecommerce UX best practice to improve subscription page conversion.

REPORTING & ANALYSIS

• Monitor the subscription funnel in GA4 and highlight drop-offs and actions.
• Produce weekly and monthly performance summaries with clear insights and recommendations.

TECHNICAL QA & TAGGING

• Support the Optimisation Lead on tracking via GTM before releases.
• Ensure GA4 events and parameters are firing correctly and raise data issues quickly.

STAKEHOLDER & AGENCY MANAGEMENT

• Support the Delivery manager on coordinating delivery across agencies and internal teams, managing dependencies and risks.
• Communicate releases clearly and maintain an up-to-date change log.

PROCESS & DOCUMENTATION

• Maintain clear QA/UAT documentation to support smooth releases.
• Keep experimentation records and a central learnings library to build long-term insight.

What We Are Looking For…

• Intermediate GA4 user (desirable)
• Analytical storyteller (desirable)
• E-commerce experience (desirable)
• Magento/Adobe Ecommerce CMS experience (desirable)
• Excellent understanding of Digital Marketing
• CRO experience ( desirable)
• HTML / CSS (desirable)

Benefits…

(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.)

Hearst Exclusives - Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing: Feel Your Best

• Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.