CRM Strategy Lead (Veeva) – UK & Ireland

Boehringer Ingelheim; Bracknell; Presencial; GBP 60.000 - 85.000; Jornada completa

Descripción de la vacante

Böehringer Ingelheim is seeking a CRM Lead for the UK & Ireland Animal Health business. You will own the Veeva CRM platform, shaping strategy, governance, and adoption to maximise commercial value and customer engagement.

You will lead cross-functional teams, manage data quality, and drive platform enhancements while partnering with global teams to align initiatives with business priorities and regulatory requirements.

Formación

• Degree-level qualification or equivalent professional experience.
• Proven experience leading the implementation, optimisation and adoption of Veeva CRM, or a comparable enterprise CRM platform within a regulated commercial environment.
• Experience of Veeva Vault, PromoMats or comparable content‑management and compliance platforms is highly desirable.
• Strong project and programme management skills: Prince2, Lean Six Sigma, Agile, or similar methodologies.
• Experience defining CRM strategy, managing roadmaps, and driving successful platform adoption.
• Experience supporting data governance, data quality, and data stewardship activities.
• Process-oriented mindset with experience in process improvement, change management, and user adoption.
• Ability to translate complex business requirements into practical system solutions.
• Strong planning, prioritisation, and stakeholder management skills.
• Excellent written and verbal communication skills, with the ability to deliver training, influence stakeholders, and drive user adoption.
• Strong commercial awareness, ideally gained within Commercial Excellence, Sales Force Effectiveness, Customer Excellence, Analytics, or a similar environment.
• A proactive self‑starter who takes ownership and drives continuous improvement.
• Industry experience in Animal Health or Pharmaceuticals is preferred, although relevant CRM and commercial excellence experience gained in FMCG, Retail, or similar customer‑focused industries would also be considered.

Responsabilidades

• Lead CRM Strategy & Platform Ownership and drive UK & Ireland CRM roadmap.
• Oversee CRM Delivery, project management, upgrades, deployments, training and adoption.
• Direct Data Governance, quality, stewardship and MDM processes for CRM data.
• Engage stakeholders across Commercial, Customer Excellence, Marketing, Data & Platforms, and Leadership.
• Lead training and change management activities to maximise user adoption.
• Own CRM metrics, reporting frameworks, and performance insights for commercial decisions.
• Ensure compliance with GDPR and corporate standards; Govern content via PromoMats and related tools.

Conocimientos

CRM strategy

Veeva CRM

Project management

Data governance

Stakeholder management

Training & adoption

Analytics & insights

Change management

Communication skills

Commercial awareness

Educación

Degree-level qualification

Herramientas

Veeva CRM

Veeva Vault

PromoMats

Descripción del empleo

Böehringer Ingelheim is seeking a CRM Lead for the UK & Ireland Animal Health business. You will own the Veeva CRM platform, shaping strategy, governance, and adoption to maximise commercial value and customer engagement.

You will lead cross-functional teams, manage data quality, and drive platform enhancements while partnering with global teams to align initiatives with business priorities and regulatory requirements.