CRM Strategy Lead

Randstad Digital; Chertsey; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Randstad Digital is seeking a Customer Strategy Lead in the UK to own the D2C European customer strategy across owned and paid channels, delivering premium, personalized experiences within a multi-touchpoint ecosystem. You will drive growth, CLV, and retention while coordinating with global HQ and European subsidiaries.

The role requires a minimum of 10 years in customer and digital marketing, deep Adobe Marketing Cloud expertise, and a proven track record delivering European-wide campaigns.

Qualifications

• 10+ years in Customer and Digital Marketing within data-driven organizations.
• Deep expertise in Integrated Campaign Management tools, specifically Adobe Marketing Cloud.
• Proven track record of implementing European-wide, multi-touchpoint marketing plans across digital channels.
• Strong analytical skills to translate data and insights into actionable growth strategies.

Responsibilities

• Initiate and deliver a customer-centric European Customer Strategy and roadmap across owned and paid channels.
• Build business cases to drive investment in new innovations using MarTech capabilities.
• Develop audience strategies for flagship campaigns to drive incremental revenue opportunities.
• Act as the primary point of contact for global headquarters and European subsidiaries regarding customer initiatives.
• Manage a multi-vendor framework, including specialized delivery partners and partner agencies.

Skills

Customer strategy

Digital marketing

MarTech

Audience segmentation

Data-driven decisions

Tools

Adobe Campaign

Adobe Experience Platform

Adobe Target

Adobe Audience Manager

Job description

Job Title

Customer Strategy Lead

Location

Chertsey, UK (Hybrid)

Chertsey, Surrey (Hybrid)

Contract Type

Contract till Dec 2027

About the Role

We are partnering with a globally recognized leader in electronics to find a Customer Strategy Lead. In this role, you will lead the direct-to-consumer (D2C) European Customer Strategy across owned and paid channels to deliver premium, personalized experiences across a multi-touchpoint ecosystem. You will be accountable for driving customer growth, increasing customer lifetime value (CLV), and optimizing retention and engagement programs.

Key Responsibilities

• Initiate and deliver a customer-centric European Customer Strategy and roadmap across owned and paid channels.
• Build business cases to drive investment in new innovations using MarTech capabilities.
• Develop audience strategies for flagship campaigns to drive incremental revenue opportunities.
• Act as the primary point of contact for global headquarters and European subsidiaries regarding customer initiatives.
• Manage a multi-vendor framework, including specialized delivery partners and partner agencies.

What We Need

• 10+ years of experience in Customer and Digital Marketing within data-driven organizations.
• Deep expertise in Integrated Campaign Management tools, specifically Adobe Marketing Cloud (Adobe Campaign, Adobe Experience Platform, Adobe Target, & Adobe Audience Manager).
• Proven track record of implementing European-wide, multi-touchpoint marketing plans across digital channels.
• Strong analytical skills to translate data and insights into actionable growth strategies.
• Experience leading virtual teams and driving significant business transformation in complex environments.