CRM Strategy Lead

Randstad Technologies Recruitment; Borough of Runnymede; Híbrido; GBP 90.000 - 120.000; A tiempo parcial

Descripción de la vacante

Randstad Technologies Recruitment is partnering with a global electronics leader to hire a Customer Strategy Lead in Chertsey, UK. The role focuses on delivering a D2C European Customer Strategy across owned and paid channels to drive growth and CLV, with hybrid work arrangements.

The candidate will manage multi-channel campaigns, leverage MarTech capabilities, and lead virtual teams to transform customer initiatives across the region.

Formación

• 10+ years of experience in Customer and Digital Marketing within data-driven organisations.
• Proven ability to lead cross-functional customer initiatives across multiple channels.
• Strong analytical skills to translate data into growth strategies.

Responsabilidades

• Initiate and deliver a customer-centric European Customer Strategy across owned and paid channels.
• Build business cases to drive investment in new innovations using MarTech capabilities.
• Develop audience strategies for flagship campaigns to drive incremental revenue opportunities.
• Act as the primary contact for global HQ and European subsidiaries regarding customer initiatives.
• Manage a multi-vendor framework including delivery partners and partner agencies.

Conocimientos

Customer strategy

Digital marketing

Analytics

Team leadership

Herramientas

Adobe Campaign

Adobe Experience Platform

Adobe Target

Adobe Audience Manager

Descripción del empleo

Job Title: Customer Strategy Lead

Location: Chertsey, UK (Hybrid)

Contract Type: Contract till Dec 2027

About the Role:

Customer Strategy Lead

Location: Chertsey, Surrey (Hybrid)

About the Role: We are partnering with a globally recognized leader in electronics to find a Customer Strategy Lead. In this role, you will lead the direct-to-consumer (D2C) European Customer Strategy across owned and paid channels to deliver premium, personalized experiences across a multi-touchpoint ecosystem. You will be accountable for driving customer growth, increasing customer lifetime value (CLV), and optimizing retention and engagement programs.

Key Responsibilities:

• Initiate and deliver a customer-centric European Customer Strategy and roadmap across owned and paid channels.
• Build business cases to drive investment in new innovations using MarTech capabilities.
• Develop audience strategies for flagship campaigns to drive incremental revenue opportunities.
• Act as the primary point of contact for global headquarters and European subsidiaries regarding customer initiatives.
• Manage a multi-vendor framework, including specialized delivery partners and partner agencies.

What We Need:

• 10+ years of experience in Customer and Digital Marketing within data-driven organizations.
• Deep expertise in Integrated Campaign Management tools, specifically Adobe Marketing Cloud (Adobe Campaign, Adobe Experience Platform, Adobe Target, & Adobe Audience Manager).
• Proven track record of implementing European-wide, multi-touchpoint marketing plans across digital channels.
• Strong analytical skills to translate data and insights into actionable growth strategies.
• Experience leading virtual teams and driving significant business transformation in complex environments.