EU D2C Growth & Customer Strategy Lead

Randstad Digital; Chertsey; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Randstad Digital is seeking a Customer Strategy Lead in the UK to own the D2C European customer strategy across owned and paid channels, delivering premium, personalized experiences within a multi-touchpoint ecosystem. You will drive growth, CLV, and retention while coordinating with global HQ and European subsidiaries.

The role requires a minimum of 10 years in customer and digital marketing, deep Adobe Marketing Cloud expertise, and a proven track record delivering European-wide campaigns.

Qualifications

• 10+ years in Customer and Digital Marketing within data-driven organizations.
• Deep expertise in Integrated Campaign Management tools, specifically Adobe Marketing Cloud.
• Proven track record of implementing European-wide, multi-touchpoint marketing plans across digital channels.
• Strong analytical skills to translate data and insights into actionable growth strategies.

Responsibilities

• Initiate and deliver a customer-centric European Customer Strategy and roadmap across owned and paid channels.
• Build business cases to drive investment in new innovations using MarTech capabilities.
• Develop audience strategies for flagship campaigns to drive incremental revenue opportunities.
• Act as the primary point of contact for global headquarters and European subsidiaries regarding customer initiatives.
• Manage a multi-vendor framework, including specialized delivery partners and partner agencies.

Skills

Customer strategy

Digital marketing

MarTech

Audience segmentation

Data-driven decisions

Tools

Adobe Campaign

Adobe Experience Platform

Adobe Target

Adobe Audience Manager

Job description

Randstad Digital is seeking a Customer Strategy Lead in the UK to own the D2C European customer strategy across owned and paid channels, delivering premium, personalized experiences within a multi-touchpoint ecosystem. You will drive growth, CLV, and retention while coordinating with global HQ and European subsidiaries.

The role requires a minimum of 10 years in customer and digital marketing, deep Adobe Marketing Cloud expertise, and a proven track record delivering European-wide campaigns.