D2C Strategy Lead - Europe Growth & Personalization

Randstad Technologies Recruitment; Borough of Runnymede; Hybrid; GBP 90,000 - 120,000; Part time

Job summary

Randstad Technologies Recruitment is partnering with a global electronics leader to hire a Customer Strategy Lead in Chertsey, UK. The role focuses on delivering a D2C European Customer Strategy across owned and paid channels to drive growth and CLV, with hybrid work arrangements.

The candidate will manage multi-channel campaigns, leverage MarTech capabilities, and lead virtual teams to transform customer initiatives across the region.

Qualifications

• 10+ years of experience in Customer and Digital Marketing within data-driven organisations.
• Proven ability to lead cross-functional customer initiatives across multiple channels.
• Strong analytical skills to translate data into growth strategies.

Responsibilities

• Initiate and deliver a customer-centric European Customer Strategy across owned and paid channels.
• Build business cases to drive investment in new innovations using MarTech capabilities.
• Develop audience strategies for flagship campaigns to drive incremental revenue opportunities.
• Act as the primary contact for global HQ and European subsidiaries regarding customer initiatives.
• Manage a multi-vendor framework including delivery partners and partner agencies.

Skills

Customer strategy

Digital marketing

Analytics

Team leadership

Tools

Adobe Campaign

Adobe Experience Platform

Adobe Target

Adobe Audience Manager

Job description

Randstad Technologies Recruitment is partnering with a global electronics leader to hire a Customer Strategy Lead in Chertsey, UK. The role focuses on delivering a D2C European Customer Strategy across owned and paid channels to drive growth and CLV, with hybrid work arrangements.

The candidate will manage multi-channel campaigns, leverage MarTech capabilities, and lead virtual teams to transform customer initiatives across the region.