CRM Strategy Lead

Consult; Chertsey; Hybrid; GBP 53,000 - 89,000; Full time

Job summary

Consult in Chertsey, Surrey is seeking a CRM Strategy Lead to drive D2C growth and personalised marketing across Europe. The role shapes customer programmes across digital channels using data, insights and marketing technology to improve sales and lifetime value.

You will lead European strategy, manage cross-channel campaigns with stakeholders in Europe and at global HQ, and champion cross-channel personalisation from web to email, apps and social while building data-led business cases.

Qualifications

• 10+ years in Customer and Digital Marketing in data-driven organisations.
• Strong experience with Owned and Digital channels.
• Excellent analytics to translate data into growth strategies.
• Effective storytelling to build business cases and gain leadership buy-in.
• Able to operate at both strategic and detailed levels.
• Experience with Adobe Marketing Cloud tools: Campaign, Experience Platform, Target & Audience Manager.

Responsibilities

• Lead the European customer strategy and roadmap across owned and paid channels.
• Develop customer programmes that drive sales, retention, cross-selling and repeat purchases.
• Champion cross-channel personalisation across web, email, apps, social and other digital touchpoints.
• Build data-led business cases to launch and scale new marketing innovations.
• Partner with senior stakeholders across Europe and global headquarters.
• Manage agency partners and drive adoption of customer programmes across multiple markets.

Skills

CRM strategy

Digital marketing

Data analytics

Stakeholder management

Strategic thinking

Storytelling

Tools

Adobe Marketing Cloud

Adobe Campaign

Adobe Experience Platform

Adobe Target

Adobe Audience Manager

Job description

CRM Strategy Lead

Chertsey, Surrey | Hybrid

£482 Per Day

Our client is a leading global technology brand who are looking for an experienced CRM Strategy Lead to drive direct-to-consumer (D2C) growth, customer engagement and personalised marketing across Europe.

This is a strategic, high-impact role where you’ll shape customer programmes across digital channels, using data, insights and marketing technology to improve sales, retention and customer lifetime value.

Key Responsibilities

• Lead the European customer strategy and roadmap across owned and paid channels.
• Develop customer programmes that drive sales, retention, cross-selling and repeat purchases.
• Champion cross-channel personalisation across web, email, apps, social and other digital touchpoints.
• Build data-led business cases to launch and scale new marketing innovations.
• Partner with senior stakeholders across Europe and global headquarters.
• Manage agency partners and drive adoption of customer programmes across multiple markets.

What We’re Looking For

• 10yrs+ experience in Customer and Digital Marketing in data-driven organisations
• Strong experience within Owned and Digital channels
• Strong analytics skills to translate data and insights into growth strategies
• Effective story-telling by creating simple and clear narratives to build business cases and gain leadership buy-in
• Adept at operating at both a Strategic level at the same time as driving action and getting into the detail
• Integrated Campaign Management tool experience; working knowledge of Adobe Marketing Cloud, especially Adobe Campaign, Adobe Experience Platform, Adobe Target & Adobe Audience Manager

#CustomerStrategy #DigitalMarketing #CRM #D2C #CustomerExperience #MarketingTechnology #Hiring