D2C CRM Strategy Lead – Europe Growth & Personalisation

Consult; Chertsey; Hybrid; GBP 53.000 - 89.000; Vollzeit

Zusammenfassung

Consult in Chertsey, Surrey is seeking a CRM Strategy Lead to drive D2C growth and personalised marketing across Europe. The role shapes customer programmes across digital channels using data, insights and marketing technology to improve sales and lifetime value.

You will lead European strategy, manage cross-channel campaigns with stakeholders in Europe and at global HQ, and champion cross-channel personalisation from web to email, apps and social while building data-led business cases.

Qualifikationen

• 10+ years in Customer and Digital Marketing in data-driven organisations.
• Strong experience with Owned and Digital channels.
• Excellent analytics to translate data into growth strategies.
• Effective storytelling to build business cases and gain leadership buy-in.
• Able to operate at both strategic and detailed levels.
• Experience with Adobe Marketing Cloud tools: Campaign, Experience Platform, Target & Audience Manager.

Aufgaben

• Lead the European customer strategy and roadmap across owned and paid channels.
• Develop customer programmes that drive sales, retention, cross-selling and repeat purchases.
• Champion cross-channel personalisation across web, email, apps, social and other digital touchpoints.
• Build data-led business cases to launch and scale new marketing innovations.
• Partner with senior stakeholders across Europe and global headquarters.
• Manage agency partners and drive adoption of customer programmes across multiple markets.

Kenntnisse

CRM strategy

Digital marketing

Data analytics

Stakeholder management

Strategic thinking

Storytelling

Tools

Adobe Marketing Cloud

Adobe Campaign

Adobe Experience Platform

Adobe Target

Adobe Audience Manager

Jobbeschreibung

Consult in Chertsey, Surrey is seeking a CRM Strategy Lead to drive D2C growth and personalised marketing across Europe. The role shapes customer programmes across digital channels using data, insights and marketing technology to improve sales and lifetime value.

You will lead European strategy, manage cross-channel campaigns with stakeholders in Europe and at global HQ, and champion cross-channel personalisation from web to email, apps and social while building data-led business cases.