CRM Strategist: Drive 360-Degree Customer View & Adoption

Merck; Greater London; On-site; GBP 55,000 - 78,000; Full time

Job summary

Merck in the United Kingdom is seeking a CRM Optimisation Specialist to enhance value, usability and adoption of CRM across head office and field teams, delivering a 360-degree view of customers.

You will support CRM roadmap, lead deployment and training, coordinate with Strategic Insights, Digital Health teams, ensure data governance and compliance, and drive customer-centric CRM improvements.

Qualifications

• Good understanding of CRM development and system management in a regulated environment.
• Clear communication and strong interpersonal skills.
• Experience with CRM data governance and privacy laws.

Responsibilities

• Support the CRM roadmap and maximise CRM value with a 360-degree view of the customer.
• Lead deployment, configuration and optimisation of CRM tools across markets.
• Provide CRM training and helpdesk support to staff.
• Collaborate with Strategic Insights and Digital teams to deliver reports and dashboards.
• Ensure data governance and compliance with pharmaceutical regulations.
• Engage stakeholders and align CRM initiatives with business priorities.

Skills

CRM development

Communication

Organisational skills

Collaboration

Issue ownership

Training support

CRM compliance

Business acumen

Job description

Merck in the United Kingdom is seeking a CRM Optimisation Specialist to enhance value, usability and adoption of CRM across head office and field teams, delivering a 360-degree view of customers.

You will support CRM roadmap, lead deployment and training, coordinate with Strategic Insights, Digital Health teams, ensure data governance and compliance, and drive customer-centric CRM improvements.