CRM Strategy & Engagement Operations Lead (UK)

Novo Nordisk A/S; England; Remote; GBP 90,000 - 130,000; Full time

Job summary

Novo Nordisk A/S in the United Kingdom seeks a Customer Engagement Operations & CRM Lead to translate engagement strategy into scalable execution. You will design the CRM strategy and roadmap, lead Veeva adoption, and connect Customer Engagement, Marketing and Technology around one way of working to improve customer interactions.

You will align processes, governance and data requirements with transformation programmes, while leading a team across Sales, Marketing, Medical and Customer Engagement

Qualifications

• Bachelor’s degree or equivalent professional experience in Business, Marketing, Technology, Digital, Data or related discipline.
• Experience with CRM platforms (Veeva CRM/Vault, Salesforce) and marketing automation.
• Experience in CRM strategy, platform adoption, and cross-functional business transformation.
• Ability to translate business strategy into operational processes, governance and roadmaps.

Responsibilities

• Design and own the UK CRM strategy and roadmap aligning priorities with the transformation programme.
• Lead UK adoption and value realisation for Veeva across Sales, Marketing, Medical, KAM and Customer Engagement.
• Lead operating model, governance and delivery rhythm to improve workflows, services, controls and decision forums.
• Translate customer and brand objectives into executable journeys, campaigns and channel plans; deploy CRM and omnichannel activity including consent and testing.
• Define and monitor KPIs for operational performance, adoption and engagement; use insights to improve journeys and priorities.
• Lead and develop your team and matrix contributors ensuring governance, privacy, quality, and regulatory compliance.

Skills

CRM strategy

Veeva CRM/Vault

Salesforce

Omnichannel delivery

Governance

KPIs & analytics

Stakeholder management

Team leadership

Job description

Novo Nordisk A/S in the United Kingdom seeks a Customer Engagement Operations & CRM Lead to translate engagement strategy into scalable execution. You will design the CRM strategy and roadmap, lead Veeva adoption, and connect Customer Engagement, Marketing and Technology around one way of working to improve customer interactions.

You will align processes, governance and data requirements with transformation programmes, while leading a team across Sales, Marketing, Medical and Customer Engagement