CRM Specialist – Jumpman Gaming

Betway Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Betway Group in London is looking for a results-driven CRM professional to own multi-channel campaigns and drive customer engagement. You’ll coordinate with design and marketing teams to craft compelling content and journeys, and you’ll monitor performance to optimize retention and ROI.

In this fast-paced role you’ll ensure accuracy, data integrity and regulatory compliance, while identifying opportunities to automate workflows and improve processes as Betway scales.

Qualifications

• 2+ years of experience in CRM, email marketing or related customer engagement role.
• Excellent written and verbal communication, with ability to break down complex ideas.
• Collaborative mindset working with cross-functional teams to hit shared goals.
• Strong organisational and time-management skills.
• Proficiency in Excel and/or Google Sheets for reporting, analysis and campaign evaluation.
• Understanding of CRM metrics, engagement principles and retention strategies.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Deliver and optimise CRM campaigns across channels with timely execution and accuracy.
• Monitor campaign performance, analyse results, and use insights to improve engagement, retention, and ROI.
• Work closely with design and marketing to develop compelling content and customer journeys.
• Manage CRM-related customer queries and support the resolution of issues.
• Ensure all CRM activity complies with regulatory requirements, responsible gambling standards, and data protection policies.
• Identify opportunities to automate workflows and improve processes in CRM operations.
• Contribute to lifecycle programmes, segmentation strategies, and customer retention projects.

Skills

CRM marketing

Data analysis

Excel/Sheets

Stakeholder management

Cross-functional work

Tools

Excel

Google Sheets

Job description

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

You’ll take ownership of work that gives us our competitive edge, including:

• Deliver and optimise CRM campaigns across multiple channels, ensuring timely execution, accuracy, and a great customer experience.
• Monitor campaign performance, analyse results, and use insights to improve engagement, retention, and commercial outcomes.
• Work closely with design and marketing teams to develop compelling campaign content and customer journeys.
• Manage CRM-related customer queries and support the resolution of campaign or promotional issues.
• Ensure all CRM activity complies with regulatory requirements, responsible gambling standards, and data protection policies.
• Identify opportunities to improve processes, automate workflows, and enhance the effectiveness of our CRM operations
• Contribute to strategic CRM initiatives, including lifecycle programmes, segmentation strategies, and customer retention projects.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments
• 2+ years of experience in CRM, email marketing, marketing automation, or a related customer engagement role.
• Strong attention to detail with the ability to QA complex campaigns and customer journeys.
• Proficiency in Excel and/or Google Sheets for reporting, analysis, and campaign evaluation.
• Strong understanding of CRM metrics, customer engagement principles, and retention strategies.
• Ability to manage multiple priorities independently within a fast-paced environment.
• Excellent organisational and time management skills.
• Commercial awareness and the ability to assess campaign effectiveness and ROI.
• A proactive mindset with a focus on continuous improvement and process optimisation.
• Strong stakeholder management and collaboration skills across marketing, design, customer service, compliance, and analytics teams

Should you not hear from us within 2 weeks, please assume your application has not been successful.