CRM Specialist – Jumpman Gaming

Betway Global; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Betway Group in London is seeking a CRM specialist to own and optimise customer engagement campaigns across channels, delivering timely execution and a great experience.

You will monitor performance, analyse results, and collaborate with design and marketing to craft compelling content and customer journeys. The role requires 2+ years in CRM or related fields and strong data reporting skills, with Excel/Sheets proficiency.

Qualifications

• 2+ years of experience in CRM, email marketing, marketing automation, or a related customer engagement role.
• Strong attention to detail with the ability to QA complex campaigns and customer journeys.
• Proficiency in Excel and/or Google Sheets for reporting, analysis, and campaign evaluation.
• Strong understanding of CRM metrics, customer engagement principles, and retention strategies.
• Ability to manage multiple priorities independently within a fast‑paced environment.
• Excellent organisational and time management skills.
• Commercial awareness and the ability to assess campaign effectiveness and ROI.
• A proactive mindset with a focus on continuous improvement and process optimisation.
• Strong stakeholder management and collaboration skills across marketing, design, customer service, compliance, and analytics teams.

Responsibilities

• Deliver and optimise CRM campaigns across multiple channels with timely execution and a great customer experience.
• Monitor campaign performance, analyse results, and use insights to improve engagement, retention, and commercial outcomes.
• Work closely with design and marketing teams to develop compelling campaign content and customer journeys.
• Manage CRM-related customer queries and support the resolution of campaign or promotional issues.
• Ensure all CRM activity complies with regulatory requirements, responsible gambling standards, and data protection policies.
• Identify opportunities to improve processes, automate workflows, and enhance the effectiveness of our CRM operations.
• Contribute to strategic CRM initiatives, including lifecycle programmes, segmentation strategies, and customer retention projects.
• This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

Skills

CRM

Email marketing

Marketing automation

Customer engagement

Analytics

Stakeholder management

Excel

Google Sheets

Tools

Excel

Google Sheets

Job description

Responsibilities

• You’ll take ownership of work that gives us our competitive edge, including: Deliver and optimise CRM campaigns across multiple channels, ensuring timely execution, accuracy, and a great customer experience.
• Monitor campaign performance, analyse results, and use insights to improve engagement, retention, and commercial outcomes.
• Work closely with design and marketing teams to develop compelling campaign content and customer journeys.
• Manage CRM-related customer queries and support the resolution of campaign or promotional issues.
• Ensure all CRM activity complies with regulatory requirements, responsible gambling standards, and data protection policies.
• Identify opportunities to improve processes, automate workflows, and enhance the effectiveness of our CRM operations.
• Contribute to strategic CRM initiatives, including lifecycle programmes, segmentation strategies, and customer retention projects.
• This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What we’re looking for

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals.
• Strong organisational skills and the ability to manage multiple projects without dropping the ball.
• Exceptional attention to detail and a commitment to high‑quality work.
• Adaptability – you stay sharp, productive and positive in fast‑moving environments.

Required skills and experience

• 2+ years of experience in CRM, email marketing, marketing automation, or a related customer engagement role.
• Strong attention to detail with the ability to QA complex campaigns and customer journeys.
• Proficiency in Excel and/or Google Sheets for reporting, analysis, and campaign evaluation.
• Strong understanding of CRM metrics, customer engagement principles, and retention strategies.
• Ability to manage multiple priorities independently within a fast‑paced environment.
• Excellent organisational and time management skills.
• Commercial awareness and the ability to assess campaign effectiveness and ROI.
• A proactive mindset with a focus on continuous improvement and process optimisation.
• Strong stakeholder management and collaboration skills across marketing, design, customer service, compliance, and analytics teams.

Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Foundedin2006, our teams in Malta, Guernsey, Spain and London are constantly expanding and evolving. By developing and utilising the very latest technologies,we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment.Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward‑thinking, team‑players who thrive on a collective diversity of skills and backgrounds. We provide our teams with the tools to create market‑leading, cutting‑edge interactive gaming experiences, from pre‑game and live sports betting, to esports and casino.We bring our people closer to the action – putting them at the heart, making them feel part of it.We live and breathe our values – these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners.If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.