Customer Relationship Management Executive

Harnham; Liverpool; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading betting and gaming brand in Liverpool is seeking a Customer Relationship Management Executive to join their growing team. The role focuses on delivering multi-channel CRM campaigns to engage and retain customers. Ideal candidates will have hands-on CRM experience and will collaborate with various teams for effective communication strategies. This position offers a full-time engagement at a mid-senior level.

Qualifications

• Hands-on CRM experience

Responsibilities

• Deliver multi-channel CRM campaigns across email, SMS, and push notifications.
• Build, test, and deploy CRM campaigns using Xtremepush.
• Manage campaigns end-to-end across email, push, and SMS.
• Use segmentation and personalisation to drive engagement and retention.
• Carry out QA and reporting to ensure accuracy and compliance.
• Collaborate with marketing, product, and design teams.

Job description

Customer Relationship Management Executive

Harnham Liverpool, England, United Kingdom

Join an iconic British betting and gaming brand as it continues its digital transformation and builds a high‑performing commercial team. One of the UK’s oldest names in sports betting and gaming is modernising its business after more than a century in operation; having evolved from a traditional, paper‑based business into a digital‑first brand, the company now offers sportsbook, casino, and free‑to‑play products under a renewed growth strategy. With transformation at the heart of everything they do, they’re expanding their CRM and marketing teams to deliver a best‑in‑class player experience across every touchpoint.

THE ROLE

As CRM Executive, you’ll play a key role in delivering multi‑channel CRM campaigns across email, SMS, and push notifications, helping to engage, retain, and re‑activate customers across multiple products. You’ll join a small but growing CRM team (Head of CRM and CRM Manager), working alongside an agency partner to deliver impactful, data‑driven communications.

• Building, testing, and deploying CRM campaigns using Xtremepush and agency support
• Managing campaigns end‑to‑end across email, push, and SMS
• Using segmentation and personalisation to drive engagement and retention
• Carrying out QA and reporting to ensure accuracy and compliance
• Using basic HTML to edit and update templates (no coding required as you’ll utilise drag‑and‑drop tools)
• Collaborating with wider marketing, product, and design teams to align messaging
• Contributing to a subscription‑based product model with regular communications and offers

YOUR SKILLS AND EXPERIENCE

• Hands‑on CRM experience

THE BENEFITS

(Benefits not listed in the original description.)

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Gambling Facilities and Casinos