CRM Manager

Harnham; United Kingdom; Remote; GBP 45,000 - 55,000; Full time

Job summary

A fast-growing international online gaming company is seeking a proactive CRM Manager to shape and execute customer engagement strategies. This fully remote role involves campaign management, customer segmentation, and monitoring KPIs. Candidates should have over 2 years of experience in iGaming, strong lifecycle management skills, and proficiency in HTML setup. The position offers an exciting opportunity to work closely with senior stakeholders, including the CEO.

Qualifications

• 2+ years’ CRM experience in iGaming or similar online gambling industry.
• Strong lifecycle management and segmentation knowledge.
• Hands-on with HTML campaign setup.
• Data-driven, with KPI and A/B testing expertise.
• Confident communicator, proactive and creative in execution.

Responsibilities

• Shape and execute customer engagement strategies across various channels.
• Manage campaigns and customer segments efficiently.
• Monitor KPIs and optimise CRM performance.
• Design and run A/B tests.
• Collaborate with senior stakeholders, including CEO.

Skills

CRM experience in iGaming

Lifecycle management

HTML campaign setup

Data-driven decision making

KPI monitoring

A/B testing expertise

Strong communication skills

Job description

Overview

CRM Manager– Online Gaming & Sports Betting

Up to £50,000 • Fully remote

We are seeking a proactive and driven CRM Manager to join a fast-growing international online gaming and sports betting company. Operating across multiple markets, with a strong footprint in the UK and Mexico, this role offers the opportunity to work closely with senior stakeholders, including direct exposure to the CEO.

You’ll play a key role in shaping and executing customer engagement strategies, delivering tailored lifecycle communications via email, SMS, push, and in-app messaging. Responsibilities include campaign management, customer segmentation, and real-time engagement, as well as monitoring KPIs to optimise performance. You’ll also design and run A/B tests to continually refine CRM.

Responsibilities

• Shape and execute customer engagement strategies across email, SMS, push, and in-app messaging.
• Campaign management, customer segmentation, and real-time engagement.
• Monitor KPIs and optimise CRM performance.
• Design and run A/B tests to continually refine CRM activities.
• Collaborate with senior stakeholders and operate with exposure to the CEO.

Requirements

• 2+ years’ CRM experience in iGaming or similar online gambling industry.
• Strong lifecycle management and segmentation knowledge.
• Hands-on with HTML campaign setup.
• Data-driven, with KPI and A/B testing expertise.
• Confident communicator, proactive and creative in execution.

How to apply

If you have the relevant experience and are interested in the role, send your profile to [e-mail]. Please note we cannot offer sponsorship.

Additional information

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Analyst
• Industry: Gambling Facilities and Casinos

London, England, United Kingdom