CRM Executive

Betway Global; Greater London; On-site; GBP 25,000 - 35,000; Full time

Benefits offered by this job

Comprehensive learning and development programs

Vitality Healthcare

Cycle to Work scheme

Life Assurance & Income Protection

Job summary

A leading digital gaming company in the UK is seeking a Customer Relationship Management (CRM) Executive in London. This entry-level role involves managing and optimizing customer lifecycle campaigns, focusing on retention and player value. Ideal candidates will have strong communication skills and experience in project management. The company offers a dynamic work environment and encourages personal growth through comprehensive learning programs.

Qualifications

• Strong communication skills to convey complex ideas clearly.
• Experience in managing multiple projects simultaneously.
• Exceptional attention to detail ensuring high-quality outputs.

Responsibilities

• Own CRM campaigns for customer lifecycle optimization.
• Manage casino automated lifecycle campaigns effectively.
• Conduct competitor analysis to understand market positioning.

Skills

Strong verbal and written communication skills

Experience in cross-functional teams

Project management skills

Attention to detail

Ability to adapt to changing environments

Passion for CRM and data insights

Job description

Customer Relationship Management (CRM) Executive

London, England, United Kingdom

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing

Industries

Gambling Facilities and Casinos

About the Company

We’re part of Super Group, the NYSE‑listed digital gaming company behind some of the world’s leading sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward‑thinking team‑players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. As a CRM Executive, you’ll be responsible for optimising all stages of the customer lifecycle to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as reporting on our main KPIs.

What you’ll be doing

• Execution & ownership of all casino & High Value Customer CRM campaigns
• Manage the casino automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs
• Ownership of main casino loyalty programmes (Prize Wheel & Weekly Rewards Club), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals
• Own and execute large seasonal campaigns (e.g., Summer & Christmas specials), which are used in both acquisition & retention channels
• Execute additional adhoc campaigns around new game releases, leaderboards & cashback specials
• Increase Retention Rates & Player Values of High Value Customers by executing strategic changes and additional sub‑campaigns in collaboration with the High Value Customer team
• Management of the primary High Value Customer loyalty programme (Elite Club), ensuring this is regularly refined and tested to deliver against Retention Rates & Player Value goals
• Supporting the High Value Customer team in utilising our world class sponsorship assets
• Managing a range of communication tools – email, SMS, push notification, in‑app messaging
• Managing content creation with the help of the creative department
• Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site
• Competitor analysis to better understand our positioning in the market

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross‑functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• A passion for CRM and data insights
• Project management and delivery focused
• Ability to multi‑task and manage multiple assignments whilst liaising with a variety of stakeholders

Desirable skills you’ve got up your sleeve

• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Knowledge of casino game types
• Exposure and good knowledge of a content management system

Our values are non‑negotiables

• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity

What you’ll get back

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Vitality Healthcare
• Life Assurance & Income Protection
• Cycle to Work

Be part of that Superclass feeling

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.

Game on!